????Google CEO Sundar Pichai’s Thoughts on AI-powered Search and the Future of the Web

Google’s CEO and key figure, Sundar Pichai, had an important interview with The Verge, an American technology and media news network, last week. In this interview, the impact of artificial intelligence on search traffic and the concerns of website owners were also touched upon. In this age of AI, which SEO experts and website owners are trying to get used to, it is necessary to attach importance to Pichai’s thoughts. Let’s find out together what Sundar Pichai thinks about this issue!

??The Concerned Relationship Between AI and Google Search

Google continues to gradually include AI-generated summaries and an overview in search results. These AI summaries aim to provide users with quick answers and context up front on the search page. However, publishers are concerned that this could dramatically reduce website click-through rates.

??AI Increases Traffic, According to Pichai’s Claim

Despite widespread concerns, Pichai seems to have taken an optimistic view on how artificial intelligence will impact the web ecosystem in the long term. In a statement to The Verge, he said:

“I remain optimistic. Empirically, what we are seeing throughout these years is that human curiosity is boundless.”

The Google CEO claimed that the company’s internal data supports increased user engagement with AI summaries, including higher click-through rates on links in those previews than regular search results.

However, one of the striking points was that Pichai did not provide specific metrics to support this statement. Therefore, Pichai’s opinion seems to be just a claim in the SEO world for now.

??Balancing User Experience and Publisher Concerns

Pichai claimed that Google is trying to balance between meeting user expectations and sending website traffic. Considering their actions so far, Pichai said that they have prioritized approaches that meet user expectations so far. He stated that people interact more with content that stands out in this way. According to Pichai, this will lead to greater growth for high-quality content over time.

During the interview, the Google CEO was asked about the reasons why some websites lose a significant amount of traffic. Pichai responded by saying that one should be careful not to draw general conclusions from individual situations.

He argued that Google has delivered more traffic to the web ecosystem over the past decade, spurring growth. Moreover, Pichai believes that the sites losing traffic are the aggregators of the middle tier.

??Implications for Website Owners and SEO Professionals

For those in the SEO community, Pichai’s comments undoubtedly shed light on Google’s strategy and perspective. So, what should website owners and SEO professionals do in the face of Pichai’s claims?

??First of all, it should not be forgotten that these statements are only claims for now. Therefore, rather than seeing Pichai’s thoughts as a guide, it would be better to approach them with some skepticism until the waters calm down.

??Website owners should closely monitor their analytics to evaluate the impact of AI summaries on traffic.

??The true impact of AI on the web ecosystem is yet to be seen. For now, it is necessary to continue content marketing with the most well-known and solid methods.?

Undoubtedly, AI has entered the sector with a bang and sparked many concerns. Until the process is established, SEO experts and website owners need to be careful. At this point, when it comes to strengthening your brand identity and increasing your online visibility, leaving yourself in the hands of professionals who are experts in their field may be the best step you can take. Markethinkers is always with you, with its professional staff!