Google Business Verification: What You to Know

Standing out in local search results can feel overwhelming for small business owners. However, a simple step, such as verifying a Google Business Profile, can significantly enhance local SEO rankings and ensure businesses are easily found by customers when they need them most.

Why the Map Pack Matters

The map pack—the section of search results that highlights local businesses—is prime real estate. Appearing here not only increases visibility but also builds trust. When customers search for services “near me,” the businesses listed in the map pack are often their first choice. But here’s the catch: If your Google Business Profile isn’t verified, your chances of appearing here are slim.

Check out the video below to learn more:

A Personal Journey

Three years ago, Chris Raulf and his family faced a life-altering challenge when the Marshall Fire destroyed nearly 1,000 structures in the Boulder area, including their home. After rebuilding and returning to the area, Chris encountered an unexpected obstacle: verifying his consulting company’s Google Business Profile.

How to Get Verified

Although it might seem technical, the process to verify a Google Business Profile is straightforward:

1. Log into the Google Business account and click “Get Verified.”
2. Follow the prompts, which may include verification by video, phone, email, or mail.
3. Ensure all information is accurate and matches the business’s physical location.

Occasionally, glitches can occur during the verification process, but they shouldn’t deter business owners. Chris Raulf’s team at Boulder SEO Marketing has developed a Quick Guide to Verifying Your Google Business Profile to assist with these challenges.

For those struggling with verification or looking to optimize their profile, connecting with Boulder SEO Marketing can provide the guidance needed to boost online visibility and reach more customers.

Cheers,

Boulder SEO Marketing Team