Google Business Profile Websites Sunset in March!

Attention Subscribers!

Google Business Profile Websites came to an end on March 5. If you've built a website using this service, take action to ensure continued access for your visitors. But don't fret—according to an announcement from the Google Profile Help Center, visitors will be redirected to your Business Profile until June 10, 2024. After that, they'll encounter a 404 “Page not found ” error.

Know if your website was created in Google Business Profile

If your website domain ends with business.site or negocio.site , your webpage was likely created using the Google Business Profile service and might have been removed from Google Business Profiles' website field. Google recommends updating your Google Business Profile by creating a new website using a free website builder .

What would be Your Next Step After Identification?

At COGENT , we're always at the forefront of technology and feel a strong commitment to our clients, that's why we want to ensure we provide you with the necessary steps to replace your website and continue offering services to your customers.

Step 1: Create a New Website using a Website Builder

Creating a new website using a website builder is an effective and accessible option even if you don't have extensive programming knowledge, there's a wide range of options available that allow you to design and launch your website quickly, Google has suggested several platforms compatible with Google Business Profile, enabling you to integrate your new website efficiently, some of these options include Wix, Squarespace, GoDaddy, Google Sites, Shopify, Durable, Weebly, Strikingly, and WordPress.

Step 2: Update your Google Business Profile

After configuring a custom domain to direct traffic to your Google Business Profile website, it's crucial to manage this transition by logging into your Google account and selecting the option to redirect to the new website, Google advises businesses to update their business profile with the new site address before the deadline to ensure a smooth transition, additionally you can update other relevant fields such as Business name, Category, Address and pin location, Service area, Hours, Phone, Social media links, Attributes, and Photos on your website.

Step 3: Communicate the Change to Your Clients

Inform your customers about the change in your online presence and provide the URL of the new website for easy access to more information about your business, utilize your social media channels, email newsletters, or any other communication platform to spread the message.

Step 4: Monitor and Optimize Your Website

To boost your website's success, monitor and optimize its performance regularly. Use analytical tools to understand user behavior deeply. Optimize your content with original content and keywords. Choose a strong domain name. Enhance your website's structure for better effectiveness and visibility online. Implement data-driven digital marketing strategies to increase reach and impact. By offering an exceptional online experience, you can maximize your website's potential.

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