Google Business Profile Set Up Services
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Google Business Profile, (previously called Google My Business) is Google’s way of verifying your business and its actual physical address, to ensure that you do operate where you say that you operate. And it is FREE.
Help Your Business Get Found in Local Search With Google Business Profile
Standing out online in Google in Ireland’s really competitive can have you scratching your head. Or doing nothing. While you’re busy delivering exceptional service, potential new customers might be struggling to find you. Or just not know you exist. That is where having a well-optimised Google Business Profile (GBP) can be a game-changer. (Yes, it was originally called Google My Business)
Think of it as your digital shopfront on Google Search and Maps – a prime location to showcase your business details, location, hours, and services. It is the initial impression you create on potential clients who are looking for what you are able to provide. Studies by Moz (renowned SEO Research Platform) show that businesses with a complete and optimised GBP are more likely to appear in local searches and attract new customers. So lets just take that as a fact!
But navigating the setup process and ongoing management of your GBP can be a wee bit tricky. That’s where MEANit steps in! We’re a team of Irish digital marketing experts passionate about helping businesses like yours thrive online.? That is if you are in the construction, financial, legal sectors. We offer a streamlined Google Business Profile setup service, taking the hassle out of claiming your digital space and maximising your visibility in local searches.
Google Business Profile Overview - Your Key to Local SEO Success
A Google Business Profile is a FREE tool from Google that allows businesses to manage their online presence across Google Search and Maps. It acts as a central hub for all your crucial business information, ensuring potential customers can easily find you when searching for relevant services in your area.
What a well-optimised GBP can do for your Irish business:
Boost Local Search Visibility
A complete and optimised GBP significantly improves your chances of appearing in relevant local searches on Google Search and in Google Maps. When people in your area search for any of the services you offer, your business will be or could right there, ready to connect.
Attract More Customers
Imagine potential customers searching for “construction companies in Dublin”, “roofers in Donegal” or “financial advisors in Cork” – with a well populated GBP, your business details and services are readily available, increasing the likelihood of them choosing you. Or at least making contact with you. After that you have to make the sale yourself.
Showcase Your Expertise
Use your GBP to highlight your unique selling points, awards, and customer testimonials.This fosters trust and establishes you as a leader or expert in your industry. Drive Engagement: Respond to your Google reviews, answer customer questions through your GBP, and post updates to keep your target audience engaged and informed.
Track Performance
Get some valuable insights with Google free analytics tools into how customers interact with your profile, including website visits, calls, and direction requests. This allows you to refine your strategy and further maximise the impact of your GBP, as you continually improve on it.
Mastering Google Business Profile Setup: A Step-by-Step Guide
Setting up your Google Business Profile is a straightforward process, but there are key steps to ensure it’s properly optimised for success:
Create a Google Business Profile
Head over to Google Business [https://business.google.com/] and sign in with your existing Google account. If you don’t already have one, making one is easy and fast. You will be walked through the process. And it is FREE.
Enter Your Exact Business Information
Here’s where you provide the essential details that potential customers need to find you. This includes your business NAP name, address, phone number, website (if applicable), category (e.g., construction company or builder, accountant or financial advisor or solicitor or legal firm), and a detailed description of each of your services. These details should tie in with any information in the companies office or on your website etc. It is important that you have just one NAP and that it is the same anywhere on the web.
Verify Your Business
Verification confirms you’re the rightful owner of the business listing. Google offers various verification methods, including postcard, phone call with code, or email, depending on your location. They may and probably will ask for video evidence to show that you have a property or office at that address. You will be prompted to use your phone to upload the video in real time. This is all to stop people saying they are located somewhere that they are not located. Google does not like facilitation addresses like 26 Mount Street Dublin 2 or 32 Arran Quay Dublin 7.
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Optimise Your GBP Listing
Now’s the time to make your profile shine! Here are some key optimisation tips
High-Quality Photos
Add clear and professional photos that showcase your business, team, building and services. As well as the physical location itself, inside and out.
Regular Updates
Keep your profile fresh by updating your business hours if they change due to holidays or seasons, and add any new services as you offer them.
Positive Reviews
Encourage satisfied customers to leave positive reviews on your profile. Respond to all reviews, both positive and negative, in a professional and timely manner.
Keywords
While Google doesn’t recommend keyword stuffing, naturally include relevant keywords within your business description and category selection. Make it easy for Google to understand what you do.
Manage Your Profile
Your GBP isn’t a set-and-forget tool. Regularly monitor your profile, respond to reviews in a timely fashion, and keep your information updated.
What a well-optimised GBP can do for your Irish business?
Boost Local Search Visibility
A complete and optimised GBP significantly improves your chances of appearing in relevant local searches on Google Search and in Google Maps. When people in your area search for any of the services you offer, your business will be or could right there, ready to connect.
Attract More Customers
Imagine potential customers searching for “construction companies in Dublin”, “roofers in Donegal” or “financial advisors in Cork” – with a well populated GBP, your business details and services are readily available, increasing the likelihood of them choosing you. Or at least making contact with you. After that you have to make the sale yourself.
Showcase Your Expertise
Use your GBP to highlight your unique selling points, awards, and customer testimonials.This fosters trust and establishes you as a leader or expert in your industry. Drive Engagement: Respond to your Google reviews, answer customer questions through your GBP, and post updates to keep your target audience engaged and informed.
Track Performance
Gain valuable insights with Google free analytics tools into how customers interact with your profile, including website visits, calls, and direction requests. This allows you to refine your strategy and maximise the impact of your GBP, as you continually improve on it.
Don’t Miss Out on Local Customers: Get Your Google Business Profile Set Up Today!
Are you ready to appear in local searches in your part of Ireland and attract more customers through your digital door? Do you want to appear ahead of your local competition?Partner with MEANit for a hassle-free Google Business Profile setup experience. Our team of experts will ensure your profile is optimised for local SEO success, helping you connect with potential customers searching for the services you offer in your area.
Call us today at??01 969 6060or?? 086 2510117, or send us an email at [email protected]. Talk directly to Michael and discuss how we can tailor our Google Business Profile setup services to your specific needs. Let’s take your Irish business to the next level and make sure you’re the number one choice for your local customers!
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