Google Announces ‘Search On 2022’ Search Insights Event

Big changes are happening to its search algorithms, so this means it could impact your current site traffic. Google is hosting ‘Search On 22’? to go over the latest advances in Search, and how it’s looking to improve its results.

Search On 2022 will be held on Wednesday September 28th at 10am PT/1pm ET, and will include a range of Google Search experts discussing the latest advances and approaches in search ranking.

Per Google:

During the event, you’ll hear about how Google is reimagining its core information products to help people make sense of the world in more natural and intuitive ways.

That, of course, also includes its most recent ‘helpful content’ update, which is designed to better highlight websites in search results that create content for humans – as opposed to web pages that have been designed purely with SERP ranking in mind.

That could have a big impact, because for years, common SEO advice has been to create webpages with top ranking keywords and search terms scattered throughout your text. That approach is still valid, but some websites have leaned too far into building pages with these technical SEO elements front of mind—a habit that leads towards gaming the system, as opposed to providing the most relevant, valuable results for people.

Google has also recently launched new updates to Search snippets, contextual results, content advisory warnings, and more.

Search is always improving, with the company making thousands of tweaks and changes to its algorithms every year (it made 4,500 changes to Search in 2020 alone). Which is why SEO remains an inexact science.?

This complexity is why publicly accessible events like this are important for SEO’s and marketing professionals. Tune in to this event by clicking here.

Read the full article here.