Google announces AI-driven updates to Search and Lens

Google Expands Visual & Audio Search With New AI Tools

Google announces AI-driven updates to Search and Lens, expanding visual and audio capabilities while introducing ads in AI-generated results.

Key Highlights

Google Lens Enhancements

• Users can now perform video-based searches, asking questions aloud while recording video. For example, capturing a video of fish at an aquarium and asking, "Why are they swimming together?" prompts AI to analyze and provide relevant insights.
• Voice commands have been added for photos, enabling users to snap a picture, ask a question, and receive AI-generated responses.
• Shopping features in Lens are upgraded with detailed results, including product reviews, pricing from multiple retailers, and where to purchase items. Ads will also appear in these search results

Google Lens Enhancements

• AI-generated summaries, or "Overviews," now display ads relevant to the query, particularly for shopping and services. This includes a carousel of ads showcasing products and services deemed helpful by the AI

These updates reflect Google’s ongoing integration of AI into its ecosystem, aiming to make searches more interactive and visually dynamic while leveraging AI to drive advertising revenue

This update is not just about enhancing user experience - it also presents new opportunities for businesses to optimize their digital marketing strategies, particularly in the area of image SEO. For business owners looking to improve their online presence, understanding these updates can help you stay ahead in the competitive digital landscape.

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