Google announce new AdWords platform & features (mobile-first)

Yesterday google announced new AdWords features favor mobile and maps, building on the hug traffic on mobile devices which proves that all our daily interactions and our buying decisions are mainly initiated on mobile devices.

1- The new features added by google is aiming to serve customers reaching brands on the go with targeted promotions linked to Google maps and even more efficient customer experience adding more info about the brand stores and the goods in stock. 

Nevertheless, Local businesses can now include more detail about their businesses such as special offers or product offerings. Here is what the new business page will look like: 

2- Google also added new features to enhance AdWords ads and how they appear on the screen increasing the number of characters that can be used by advertisers to enhance their ads viewership and CTR (Click Through Rate) New long 80 characters headline combined with two headlines.

3- Google didn't forget about GDN (Google Display Network) creating new responsive ads, soon you will be able to just give Google a URL, headline, description, and image, and Google will create responsive display ad for your brand. Creating display ads was always a big hassle for all kind of businesses specially choosing the format that best fit your products and brand. But now Google is eliminating this hassle with Responsive Display Ads they will figure out the best format for your ad depending on where it is being served.

4- Google didn't forget about the long requested feature and represented yesterday a different bidding schemes for different devices that will serve the new purpose and gives you the flexibility to target the audience you wish with efficient budget control. 

5- Google knew about the complications we face as marketers with the overwhelming data in Google AdWord interface and hence they decided to make it more easier to advertisers with a new simple but graphic rich interface that in my opinion is much more similar to Facebook analytics!

6- In the end, Google tied this up with the new Google Analytics 360 Suite where you will be able just in few minutes to tie up your audience in Google analytics with a new campaign on AdWord which is really revolutionary and will save time and money whenever you master the new technique.

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