Google Analytics simplifies cost data import
Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible reporting.
Google streamlined the process for importing cost data into Analytics, reducing mandatory fields and offering more flexible reporting options.
The big picture. Marketers can now import cost data with just three core requirements: source, medium, and date, eliminating previous constraints around campaign names and IDs.
Key updates. Including the following fields allows for more detailed reporting. Without them, Google Analytics will report cost data in aggregate when dimensions like campaign name or ID are queried.
This change simplifies the cost data import process, reducing the barrier for you to track and optimize ad spend within Google Analytics. However, excluding campaign-level details could limit reporting insights.
For more accurate and granular cost reporting, import campaign name and campaign ID when possible. But for those just looking to get basic cost tracking set up quickly, the new requirements streamline the process.