Google Analytics Scope: You Don’t Want to Ignore It!
Collecting data in Google Analytics is very straightforward, but not fully understanding the "scope" of your metrics and dimensions will get you into trouble!
Visits became sessions, visitors became users… This refers to the external appearance or name of those metrics, but the internal data model related to "scope" has remained the same in the last few years.
In this blogpost we will dive deep into the different scopes, pitfalls and how to apply them correctly in any situation.
Read more: Google Analytics Scope: You Don’t Want to Ignore It!