Google Analytics Report - Your One-Stop Solution
Google Analytics tool produces its users with accomplished pre-configured reports, tolerant them to create knowledgeable, creative, and unique decisions. Using this tool that tracks and visualizes multiple Google Analytics metrics in a single dashboard. It is a luminous tool for tracking website traffic, landing page performance, and conversions. It's fully automated and customizable so you can stay on top of the KPIs.
Importance of website analysis and reporting:
Good reporting is important for digital marketers – it informs you what's going well and what efficacy demands change. It helps you see only the essential KPIs for your business. You have not manually entered or copy-paste data, or played around with date ranges every time because a Google Analytics report helps you save time, an automated report takes the inconvenience out of reporting completely since the data gets pulled, visualized, and sent automatically.
Benefits of customized reporting and analytics in an organization
Metrics Structure Of Google Analytics
Acquisition Metrics focuses on the volume of users coming to your website.
Behavior Metrics focus on how well users engage with your website.
Conversion Metrics focus on the Goals.
Types of Google Analytics Reports:
Real-time Reports:
These reports give you an idea of what is happening on your website right now. Where in the world are the people who are currently on your website, how did they get to your website, etc. There are various reports in this category.
Audience Reports:?
Audience reports tell you who is visiting your website, what languages they speak, where they are located, whether they are new visitors to your site, or whether they are returning visitors. What device do they use to view, etc.
The reports available in the Audience Section
1.) Overview Report - This report gives a summary of the important metrics of your website.?
Acquisition Metrics
Engagement Metrics
2.) Active Users Report - This report will advise the user’s number of activities on your website for a selected date range. This report is more essential when the segments are applied. You can receive
3.) Lifetime Value Report - These reports are advantageous to barometer the user’s performance for multiple sessions in their lifetime. These reports are more useful for E-commerce sites that need to have an e-commerce tracking setup. You can match the lifetime value of users based on the source from which they were acquired also helping re-allocating the budget for marketing.
Dimensions available in these reports are
4.) Cohort Analysis Report - This report will give you the analysis of the selected cohorts as well as the retention of users over different time frames. The cohort is the group of users with similar characteristics.
5.) Audiences Report - In this report, to get the data, first need to enable the demographics & interests then create an audience list, and then publish it to Google Analytics. The position for that list will get reflected in the Audience report starting from the published date.
6.) User Explorer Report- This report focuses on the behavior of the individual user on the website based on Client ID / User ID.
7.) Demographics & Interests Report - In this report, you need to enable this setting from the property settings in GA. The data for these reports is collected via a double-click cookie. This report will deliver information about the age-gender and interests of the website user.?
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8.) Geo Report - This report will give you the location data of the users based on their IP addresses also a browser language report included in the geo report. If you have international users on your website then this report is convenient for you.
9.) Behaviour Report - This report is most important, it will give you stats for the new and returning users as well as their stickiness to your website.
10.) Technology Report - This report is convenient to analyze the user based on the technology they use to visit your website. It will consist of status segmented by
11.) Mobile Report - This report consist of the stats related to different types of mobile devices, Mobile OS & more.
12.) Custom Report - Instead of this report, we used custom variables for defining different scopes apply custom dimensions & metrics.
13.) Benchmarking Report - This report will give valuable insights from other competitor websites and also help to compare some of the metrics with the industry standards.
14.) User flow Report - This report is a type of flow report in google analytics. It will maintain to visualize how the user navigates through your website.
Acquisition Reports
Acquisition Reports will answer queries related to “Users: While entering the website”. There are some questions that can be answered where did we acquire users from, what was the Channel, what were the search queries of acquired users, what was the cost of acquisition, and so on…
Some reports are available in acquisition reports.
1.) Overview Report - This report will give a summary of acquisition, behavior, and conversion metrics for different channels.
?2.) All Traffic Report - This report will give stats related to the different sources, mediums, channels, referrals, etc. Use this report to achieve the overall view of where users are coming from.
3.) Adwords Report - This report will give status related to your Google Adwords. You will require to integrate your AdWords account with analytics before you start getting the data.
?4.) Search Console Report - This report is receive Google search console/webmasters data. Like AdWords, you will require to integrate the Google search console into Google Analytics.
?5.) Social Report - This report will give you stats related to users referred by the social networks.
?6.) Campaign Report - This report is convenient when you are using UTM tags in your ad URLs. It will also give you stats related to users referred by particular campaigns as well as compare performance for a different keyword.
Conversion Reports
Conversion Reports will answer the queries related to the “Goals”. Some of the questions answered by these reports like what is the Goal Conversion Rate of your website, how many days/visits does the user take to convert on my website, what are the channels used by the user before converting, and what is my transaction rate & revenue, etc. In order to populate these reports, first, you should define Goal and then enable and implement E-commerce or Enhanced E-commerce Tracking.??
1.) Goal Report - This report will use some important metrics like Goal completion & goal completion Rate as well as it contains the funnel visualization report.
2.) E-commerce Report - In this report, if you have an e-commerce site, it is approved to implement e-commerce site tracking & enable e-commerce reports. You can receive important metrics like revenue, transaction rate, average order value, etc.
3.) Multi-Channel Funnels Report - This report will give a more in-depth analysis of the goals. It will give the different channels users interacted with before converting, the time in days it took for conversion to occur, the number of channel interactions before conversion, etc.
4.) Attribution Report - This report helps to compare different attribution models in a single table interface. It can provide you with the valuation of each marketing channel.?
Custom Reports
Custom reports are most important for every business and campaign, that runs different goals & KPIs based on these, you can create these reports which are much more powerful than pre-defined reports. You can simply go to Customization then custom reports and click on create one. after you create and directly import the ones available or you can manually put the metrics.
For Reference:
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