Google Analytics: Part:- 14

Google Analytics: Part:- 14

Set up events in Google Analytics

The process of?setting up events in Google Analytics?can look very different for each event. Depending on the interaction and website's technology, there are different steps to take. Below you can find a list of different event tracking examples.



Examples for event tracking

  • sharing your content on social media
  • playing the video on your front page
  • hitting the back button to the Google Search Results
  • scrolling down to the bottom of your article
  • clicking on your contact email
  • adding a product to the shopping basket
  • selecting a color variation of a product

The procedure for setting up scroll tracking is different than for tracking mouse clicks. On dynamic websites, HTML elements are not always visible. Hence, click tracking would require a different approach, than on static websites.

The point is, there are many influencing factors, so I wrote a separate event tracking article. There I go into detail, step by step, and explain how to track button clicks or other elements. Have a look at it here:

Event tracking in Google Analytics

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