Google Analytics for Creative Business Analytics

Just a moment. In the current vast universe of freebies being churned out by the World Wide Web, Google Analytics easily outshines its peers – if there are any, that is.

It’s amazing to even think of, and attempt to grasp the immense ‘magic wand‘ of powers that it can bestow upon those wise and patient enough to master it!

Google Analytics is a free website analytics tool, or platform, that allows its users to figure out how many people find, visit, and interact by engaging with a business webpage either in real-time or from a historical perspective.

In a nutshell, GA is the best way to get deeper insights and a thorough understanding of your customers. It allows you to get access to various free tools you need to analyze data for your business needs in one place.

GA allows business executives to explore advanced techniques for understanding users, analyzing traffic sources, and improving site engagement and the ultimate prize - conversions.

Any website can freely use GA. All that one is required to do is install a tracking code on the concerned site. It’s simple to successfully set up GA on a site, though getting expert help is highly recommended in a lot of cases to minimize chances of common errors arising.

The most vital lessons or modules to thoroughly grasp and understand includes:

• When (and when not) to use Google Analytics
• Where GA fits in the Analysis, Measurement, and Tracking of Business Info
• Installing GA
• Using the GA Demo Account and Data
• Different Types of Reports in GA
• Dimensions and Metrics
• General Intro to key features available in Reports
• Managing User Permissions and Settings

CXL Institute: Google Analytics (GA) Course Review

Technically, the GA Course by CXL Institute (that’s part of the CRO Minidegree Program) is a deep dive into Business Analytics aimed at helping users gain a broad overview of how to use custom segments, channel definitions, calculated metrics, page value, and cart-to-detail and buy-to detail rates, and gain increased familiarity with reports, including the channels, pages, and the enhanced e-commerce reports.

Purpose of Google Analytics

Businesses often seek detailed information about their customers so that they can understand their customers' needs. The tools found in Google Analytics help businesses analyze the customer data that is important for targeting website visitors in advertising and marketing. GA tools could also help with product development and maximizing profit by promoting the efficient use of resources.

#1. User Analysis

Google Analytics provides detailed real-time reports on who visits your site, when they visit, where they visit from geographically, and the pages they visit. You can break down subsets of data to look at historical patterns e.g. How does the behavior of visitors to your site vary across different browser types? Do desktop users spend more time on your website than smartphones and/or tablet users? These are the kinds of questions that Google Analytics is designed to answer.

#2. Social Media Analysis

Social media has become a critical part of business development. Analyzing social media performance offers insights into what is working, what is not, what tweaks may be tried, and where improvement is needed.

Google Analytics lets you have an idea about which social networking sites are driving traffic to your site and what content on your site is bringing the highest engagements. Making the most of this data helps businesses to develop an effective social media strategy.

#2. Content Analysis

Google Analytics allows you to measure the performance of content by tracking where users visit. Conducting such Analysis even tells you what your visitors are searching for and where they end up on your website, which can tell you what they want. It is always a best practice to test different methods for developing your website and see which one gets the best results.

#3. Advertising Analysis

Internet advertising can be expensive. By being more efficient with marketing, you can always save a lot of money for your business. Google Analytics can help you ensure that your advertising campaign is the most effective by tracking how different ad rotations affect conversion rates. You can even compare online advertising with social media to see which of the two work better.

#4. Knowing What Pages Visitors Clicked on With Google Analytics

Companies that optimize only the homepage of their website may be missing important opportunities to convert visitors into leads or customers. Visitors often land on pages other than the homepage and as a result, optimizing your site’s top landing pages should be an important part of your online marketing strategy.

The Top Landing Pages report in Google Analytics provides the number of visitors that landed on each page over some time as well as additional metrics such as average visit duration and bounce rate.

So, What’s in Google Analytics for you and your business?

• Tools to build a complete picture of your business – GA improves the way you understand your site pages and app users to better evaluate the performance of your marketing, content, products, features, and more.
• Get deep, unique features that only Google can offer – GA gives you access to unique insights often harnessed via machine learning capabilities to help you get the most out of your data.
• Visualize and connect your insights to results – GA is built to work with both Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.
• Allow the data to work for you – GA offers effective ways to process and share your data quickly with an easy-to-use interface and shareable reports.

?Summary:

Google Analytics allows business executives to analyze data quickly and promotes open collaboration with an easy-to-use interface and shareable reports. It makes it easy to process and share huge amounts of data in a snap while using Google’s configuration APIs to keep things flexible, standard, and fully programmatic.

GA also offers built-in technical support and a global infrastructure that delivers secure, accurate data across your sites and apps while staying fully under your control. It features detailed reporting tools that intelligently capture and analyze data and more.

There are many diverse questions that Google Analytics can answer, and the list of possible solutions it can deliver is long, but the ones highlighted above are by and large the most important for most website owners.