Google Analytics Crash Course for Financial Advisors

Google Analytics has been around since ‘05, and most financial advisors have accounts by now, but we find they aren’t really using the data provided. If this is you, don’t worry, this article will serve as a crash course on making the most of this powerful tool.

We find that one of the main reasons people don’t use Google Analytics is the overwhelming nature of this beast. It provides highly detailed information about who’s coming to your website, how they’re finding it, and what pages they surf.  More isn’t always better though, so let’s hone in on the three data points most likely to help guide your business decisions.

Read the rest of this article by Stephen Boswell and Kevin Nichols