Google Analytics Certification

Google Analytics is a free digital and web analytic service that is used by businesses To measure and report website traffic and interaction. Google Analytics is used for fundamental data analysis tasks including analyzing a website's traffic, session duration, and bounce rate. It is a crucial tool in contemporary digital marketing and e-commerce.

This information may then be utilized to guide digital marketing campaigns utilizing Google Ads and SEO, which will enhance the user experience on a company's website (SEO).

Why is Google Analytics necessary?

Your website plays a crucial role in your business's?success, whether you run a personal blog, a small business website, or an international e-commerce corporation.

You'll have a better grasp of how effective your website is by using Google Analytics. You'll discover useful details like which digital efforts are bringing in the most visitors to your website. You can gauge the success of your website and your entire online presence by monitoring traffic patterns and visitor behavior.

How does Google Analytics work?

Page tags are used by Google Analytics to collect user information from each website visitor. Every page's code has a JavaScript page tag. Each visitor's web browser runs this tag, which gathers data and transmits it to a Google data collection server. Then, using configurable reports, Google Analytics may track and display information such as user counts, bounce rates, typical session lengths, sessions by channel, page visits, goal completions, and more.

To collect visitor data, the page tag acts as a web bug or web beacon. However, because the system depends on cookies, it cannot gather information from users who have disabled cookies.

Google Analytics 4

The most recent version of this service, known as Google Analytics 4, or GA4, was made available in October 2020. Google Analytics version 4 is a revision to earlier iterations. It provides an entirely new user experience and switches from using third-party cookies to using machine learning for more accurate data collection.

The following are some new features in Google Analytics 4:

• Additional codeless tracking capabilities that can offer data with lower latency;
• customer-centric reporting built on lifecycle data;
• ML and AI tools; and
• improved data control features for regulatory compliance and data management.

I hope you all find it useful. Feel free to get in contact me if you have any queries regarding this article.