Google Analytics Certification

Google Analytics is a fantastic tool for monitoring your website's performance and the actions of your visitors in real-time. It starts with measurement, with questions like "how many users are finishing the customer journey" and "where is the brand losing or retaining customers along the customer journey?" Brands can't get useful answers to measurement questions without first collecting the right data.

Once the data has been collected, it must be presented in reports that are easy to understand and contain insights that can be put into practice to inform crucial strategic decisions. To compare a brand's performance to relevant industry benchmarks, it is necessary to analyze the data, identify trends, potentially segment the data, and conduct a competitive analysis.

As a final step, testing potential answers to issues raised earlier in the process is essential. Brands can learn what has been working to convert leads into customers all along and what hasn't by conducting an analysis to find improvement opportunities.

• Click here- Certificate Link

I hope this article provides a high-level overview of Google Analytics; If you have any follow-up questions, please let me know in the comments below.