Google Analytics

Why You Should Use Analytics platform?

 Analytics is a powerful traffic reporting tool that provides a wealth of robust traffic reporting data.

Google offers so many tools for businesses, it’s easy to become overwhelmed, but Google Analytics is easily one of their best offerings. Google Analytics can tell you:

How many people visited your website

How long people stayed on your website

Where your visitors are from geographically

How people arrived at your website (search engine, social media, advertisements, etc.)

What pages are the most popular

How many pages were viewed

What devices your visitors used

What browsers your visitors used

Common conversion paths

Conversion rates

 Google Analytics reports

 Once Google is tracking the activity on your site, it’s time to take a look at some reports.

Google begins tracking data immediately after installation, so feel free to examine your real time traffic reports to verify the tracking code is working.

If you visit your website while you are viewing real time reports, you should see your own pageviews appear almost immediately.

Before you can perform any kind of meaningful traffic analysis, however, you will have to give your Analytics account time to accrue some data.

Once some time has elapsed, you can review your aggregated Google Analytics reports to answer questions and make educated decisions to improve your website.

For example:

Where do most people enter my site? Can I make similar landing pages to get more visitors?

How long do most people stay on my site? How can I get them to stay longer?

How often do people “bounce” from my website? (viewed one page and leave without interacting) Can I reduce the number of bounce visits?

What pages do most people navigate to? Can I make it easier for visitors to find these pages?

Conversion Tracking

Perhaps the most interesting and valuable information in Google Analytics reports relates to conversions.

When, where, why, and how do your website visitors relinquish their contact information?

Common conversions include contact form submissions and user registrations.

Google Analytics is capable of tracking conversions very accurately provided that your website is designed in a way that allows these actions to be tracked.