Google Analytics 4 - Making the Switch
With the release of Google Analytics 4 (GA4), Google has made yet another major change to how they track data. As with any change, there is some level of uncertainty and trepidation that comes along with it. However, rest assured that this update is more evolutionary than revolutionary. In this blog post, we'll explore what's new in GA4 and how you can make the switch from Universal Analytics (UA) with minimal disruption.
What's New in GA4?
One of the most significant changes in GA4 is that data is now collected via events instead of pageviews. This shift will allow for more granular tracking and understanding of user behavior. Additionally, GA4 introduces a number of other new features, including:
?User-centric measurement: GA4 captures data at the individual user level as opposed to UA's sessions-based approach. This allows for a more holistic understanding of how users interact with your site or app.
Enhanced modelling: With GA4, you'll be able to build more robust models that take into account a wider range of factors. This will lead to improved predictions and insights about your users.
Flexible configurations: GA4 offers more flexibility when it comes to configuring your tracking code. This will make it easier to track complex interactions and customize your tracking to fit your specific needs.
领英推荐
Making the Switch from UA to GA4
There are a few steps you'll need to take in order to make the switch from UA to GA4. First, you'll need to create a new property in your Google Analytics account and enable GA4 tracking. Next, you'll need to install the appropriate tracking code on your website or app. Once you've done that, you can start mapping your existing UA events to GA4 events. And finally, once you've mapped all of your events, you can start using all of the new features and capabilities that GA4 has to offer!
?Conclusion:
?Google Analytics 4 represents a major shift in how data is tracked and collected. While this change may be initially disruptive, it will ultimately lead to a more holistic understanding of users and their interactions with your site or app. by following the steps outlined in this blog post, you can make the switch from Universal Analytics (UA) with minimal disruption. Thanks for reading!