Google Analytics 4 is Here - And You Need to Be Using It

Google Analytics 4 is Here - And You Need to Be Using It

Google Analytics 4 (GA4) is the latest version of Google’s analytics platform. GA4 was released in October 2020 and contains a number of new features and changes that make it a must-have for businesses of all sizes. In this blog post, we'll take a look at some of the most important changes in GA4 and why you need to start using it as soon as possible.

One of the most important changes in GA4 is the switch from demographics and interest reports to affinity and in-market segments. These new segments provide greater insights into who your users are, what they're interested in, and how likely they are to convert. This information is valuable for businesses of all sizes, but it's especially useful for small businesses that don't have large advertising budgets.

Another key change in GA4 is the addition of new conversion tracking capabilities. With GA4, you can now track conversions across multiple devices, including computers, smartphones, and tablets. This is a valuable addition for businesses that want to track their ROI from online marketing campaigns.

Finally, GA4 also introduces a number of new reporting features that make it easier to get insights into your data. For example, the new "Explore" feature allows you to quickly visualize your data and identify trends. The "Flow" feature provides a graphical representation of how users interact with your website. These and other reporting enhancements make GA4 an essential tool for any business that wants to stay ahead of the competition.?

Google Analytics 4 is here - and you need to be using it! The new features and changes in GA4 provide invaluable insights into your website traffic and give you the ability to track your marketing ROI like never before. If you're not using GA4 yet, now is the time to start. Your business will thank you for it.?

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Nick Nikitin

Expanding my network to use LinkedIn full potential

2 年

Desiree, thank you for the info.

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