Google Algorithm Updates Are Coming - Don't Panic

A lot of developing information has been released about Google's March 2024 core algorithm updates. Elizabeth Tucker, Director of Product Management for Google, stated in a blog post on The Keyword that this algorithm update is going to heavily focus on content quality. The Google Search Central blog also clarified that spam reduction and reliability are priorities. Aleyda Solis had some good insights into SEO tactics to avoid based on what we know, and her posts are always great discussion-drivers.

Here's a little reminder that - while algorithm updates can be scary - emphasis on putting the user first should always win.

Does Google get it wrong sometimes? Sure. That said, it's rare that these algorithm updates roll out with completely unmitigated harm to websites who are striving to do the right thing.

We've all seen it: algo updates happen, the analytics go a little Wild West short-term, and then the sites that are more in line with the values that Google prioritizes rise to the top.

Read that again.

the values that Google prioritizes

What values might those be?

For Google, it's whatever yields fruitful experiences for their users.

I am not saying Google is faultless when websites tank as a result of algorithm updates. I AM saying, however, that if you do things RIGHT, you have significantly less to worry about when these changes happen.

But if you look at the major directional truths in SEO, they are these:

1. You need to answer the questions and fulfill the needs that drove people to search - and you need to achieve that in an insightful, contextual, and ethical way.
2. You need to provide the technical architecture that allows search engines to understand your site and easily pull it out of the metaphorical filing cabinet to then offer as a solution to users.
3. You need to make it fast. People whose questions drove them to search want answers now, not in 47 seconds.

Is there a lot of nuance in those three categories? Yes. But if you consider those items as a starting point to dive into the algorithmic adjustments, and as a North Star by which to drive your organization's SEO philosophy, you'll have a solid foundation.

For nearly a decade, my mantra as an SEO strategist has been this: in the world of organic search, we are all just boats on the tides of Google's ocean. Every sailor knows that the seas can turn on you; however, with strong fundamentals, solid maintenance, and adaptability, you're equipping yourself to best survive whatever storms arise.

Ultimately, we as individuals in positions of stewardship for websites do not get a say in what Google emphasizes or deems "quality." In many ways, their algorithm updates are often results of envelopes we've pushed too far. Google's success as a search engine hinges on users' success.

So, this Core Update season, let's approach these changes with an attitude of curiosity. If you're nervous, consider that a cue that you should look into your practices and determine whether or not it aligns with what is best for users. If you're not nervous, maybe you should be. If your website tanks, consider what practices within your program could be working counter to Google's priorities. If it doesn't, consider how you can be more helpful.

And in everything, remember the fundamentals. Remember the users.

Featured photo by Johannes Plenio on Unsplash