Google Algorithm Update 2024.

Google has recently unveiled its first major core update for 2024, marking a significant development in the search engine landscape. This update, anticipated by digital marketers and website owners alike, brings about changes to the algorithm that determines search engine rankings. As with any core update from Google, the effects are widespread, potentially impacting the visibility and ranking of websites across various industries and niches. Website owners are advised to closely monitor their analytics and search engine rankings in the aftermath of this update, making necessary adjustments to ensure optimal performance and visibility online.

Content Quality Matters Even More Now

The new update is expected to reduce low quality + un-original content by 40% from a search result. A low quality content is:

• Content written by AI
• Content that's just rewritten words of an existing article/s
• Content that lacks information / emotion

Scaled Content Abuse

Google hates mass content generation using AI. They are calling it "Scaled content abuse" and have introduced a deindexation + penalization policy around it

.

Site Reputation Abuse

Parasite SEO & giving out backlinks / getting backlinks from established sites with poor quality content seems to be the target of Google. This will now be considered spam content

Expired Domain Abuse

Expired domains that are purchased and repurposed with the intention of boosting the search ranking of low-quality content are now considered spam.

Suggestions

My Suggestions are simple

1. When writing, try to put in your own thoughts and experience. Use AI only to fix grammar, do formatting - do not use AI to write your content.
2. For now, don't worry too much about spam backlinks - those are not site level penalties yet.
3. Don't use expired domains unless it is part of your core strategy

Source: MAKLU Initiative

Article Posted by,

Md Shihab Chowdury (Digital Marketer)

Social Media username: seowithshihab

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