Google Algorithm Leaked, Here's What You Need To Know.

The entire Google Algorithm code was leaked.

For any small business trying to grow their website presence with organic traffic knows that the Google Algorithm is important for success. How do you get to the first page of Google? How do you earn the number 1 spot for a search query?

If you want to read the details about the leak, there is a great article here. Rand Fishkin with Spark Toro created a detailed explanation of the leak.

The Impact

Here is the single most important takeaway. For small to medium sized businesses with local and regional brands, organic search against the "Big Boys" is losing effort. You will not be able to outrank the big brands. It is such a big factor in Google algorithm that you cannot over come it. The author of the article says, "They reward established brands, search-measurable forms of popularity, and established domains that searchers already know and click."

Your Next Move

So what does this mean for you and your business?

Google organic search traffic should only be a fractional piece of your digital marketing plan. To grow your business with digital marketing, focus on these opportunities:

1. Social Media Marketing. Create content that builds awareness, affinity, and loyal fans.
2. eMail Marketing. Build your email list. It remains the best ROI tool for digital marketing.
3. Google My Business Profile. Create, optimize, and promote your Google My Business page. It is key for local small business traffic and growth.

We would be happy to talk with you about growing your business, schedule a free consultation with us today.