Google Algorithm #5: Pigeon Update

Launched on July 24, 2014 for U.S. English results, the “ Pigeon Update” is a new algorithm to provide

• more useful,
• relevant
• and accurate local search results

Be Focus on N.A.P - Name,Phone,Address

that are tied more closely to traditional web search ranking signals. Google stated that this new algorithm improves their distance and location ranking parameters.