????Google AI Overviews: New SEO Dynamics and Volatile Rankings!

There have always been fluctuations in the SEO world, but Google’s new AI Overviews feature has taken ranking volatility to a whole new level! The latest research reveals that AI Overviews rankings are much more volatile than organic search results. So, what does this mean? Let’s find out together!

??AI Overviews: Ranking Volatility at its Peak!

Google’s AI Overviews feature aims to provide quick AI-powered answers to users’ searches. But one of the biggest changes this feature brings is that the likelihood of sites appearing in these overviews is extremely volatile. According to research by Authoritas, an?

SEO platform:

?70% of AI Overviews rankings change completely within 2-3 months.

?In 8 weeks, the AI Overview ranking volatility score was 0.68, and in 13 weeks it was 0.73.

?During the same period, the volatility score of Google’s classic organic rankings remained at 0.49 and 0.55.

This means that AI Overviews results are changing much faster, creating a bigger competitive space for brands.

?AI Overviews vs. Organic Rankings: Big Differences!

One of the most critical points for SEO experts is that AI Overviews rankings work independently from traditional Google organic rankings.

According to the research:

?60% of the pages in the top 10 organic results are also shown in AI Overviews.

?In another 40% of cases, AI Overviews highlight pages that are not in the top 10 organic rankings.

This shows that classic SEO optimizations may not always work for AI Overviews. So, it is essential to develop different strategies to rank in AI Overviews!

??AI Overviews Content is Constantly Changing!

Another interesting point is that the text snippets used in AI Overviews are constantly changing! Even if the sources remain the same, the texts highlighted in the content can change over time. This shows that Google is constantly analyzing user intent and approaching content from different angles over time.

??How Google AI Overviews are Changing SEO?

Google AI Overviews opens a new page in the SEO world. It is no longer enough to focus only on organic rankings, but it is also necessary to closely follow the AI Overviews results. As we highlighted in our previous newsletters, volatility is high, changes are fast and competition is more intense than ever!

??How Should You Adapt Your SEO Strategy?

Given the volatility of Google AI Overviews rankings, it becomes critical to update your SEO strategy. Here’s what you should pay attention to:

??Content Optimization for AI Overviews: Keep a close eye on AI’s answers to user questions. Analyze frequently changing snippets to determine which types of content are more preferred.

??User Intent Tracking: Try to understand how Google changes user intent for certain terms. Which types of content stand out? How do responses to questions differ over time?

??Comprehensive and Powerful Content Generation: Targeting only specific keywords is not enough for AI Overviews. Google seems to prefer detailed and in-depth content.

??Increase Data Analytics: Regularly track the keywords that you’re appearing for in AI Overviews. Try to understand what is different by analyzing the changing rankings.

Developing dynamic SEO strategies, understanding user intent, and continuously optimizing your content becomes essential for success. Are you ready to be more intelligent and flexible to stand out in AI Overviews? Collaborate with Markethinkers for a powerful brand image.