Google AI Overviews Buzz: Researched with AI - Experimental, Google Lens and more of Google's latest announcements, International filters in AIO

The SE Ranking team is staying on top of the latest trends in AI-driven search and sharing our insights with the SEO community. We're also shedding light on some of the hottest SEO topics trending on social media. Here’s what people are buzzing about regarding AI Overviews.

Khushal Bherwani shared some screenshots on X that show how Google Shopping is testing a new AI Overview answer titled "Researched with AI - Experimental."?

Barry Schwartz actively caught this inside and shared it with the SEO community, adding:

"This seems to replace the "AI Overview" with this "Researched with AI" specifically in Google Shopping. Although, it looks a lot like an AI Overview, just with a different title."

Sources:

X | b4k_khushal

Search Engine Roundtable | Barry Schwartz

The Verge, known for closely tracking major Google updates, recently shared the latest updates on ads appearing in AI Overviews. They used a pretty clear explanation for non-SEO audiences, describing the main purpose of this technology:

"Let’s say you’re searching for ways to get a grass stain out of your pants. If you ask Google, its AI-generated response will offer some tips, along with suggestions for products to purchase that could help you remove the stain. The products will appear beneath a “sponsored” header, and Google spokesperson Craig Ewer told The Verge they’ll only show up if a question has a “commercial angle.”"

The buzz around this topic has continued for several days, focusing on updates related to Google Lens, optimizing AI-generated results, and generating blocks with more prominent links. Expect to see a lot of changes soon.

For a deeper dive into this topic, check out the article 'AI in Search: Brendon Kraham Breaks Down What It Means for Advertisers.' This piece covers several key points from Google's latest announcements and what they mean for advertisers.

Sources:

The Verge | Emma Roth

The Think with Google Editorial Team

Lily Ray made a valuable observation about the functionality of international filters (and possibly some spam filters) in AIO. She shared screenshots on her X account, along with explanations to help SEOs identify potential issues when optimizing pages for AIO:

“It seems like Google is still not applying international filters (and maybe some spam filters) to its citations in AIO.

In this example, the site that is referenced TWICE in AIO citations has the same English article duplicated across many international subdomains, and even (wrongly) uses hreflang to pretend like there is a different version for each country, even though it's always in English.

Despite this - shall we say, "incorrect" - implementation, Google is eating it up and showing two identical versions of the same article on two different country subdomains.

Then, the "correct" version? - the .com/English version - is the only one that appears in the search results.

This current glitch - which has been there the whole time without being fixed - seems like a great way to spam AIO.

(I'm not a fan of spam, just pointing out what should be an extremely obvious glitch on Google's end, yet again)”

Source:

X | lilyraynyc

That’s all the buzz around AI Overviews for now. We’ll keep tabs on the latest conversations and developments on this topic. Stay tuned for more!