Google AI Overviews Buzz: how 7 news audience directors are thinking about AIOs, Google AIOs rollout hits news publisher search visibility, and more

The SE Ranking team continues monitoring the hottest topics in AI Overviews and share them with the SEO community. Here are the subjects currently creating the biggest buzz:

Glenn Gabe shared a significant article by Andrew Deck on Nieman Lab titled "Here’s how 7 news audience directors are thinking about Google’s AI Overviews" on his X (Twitter), highlighting an intriguing quote:

“There is also no data provided by Google around AI Overviews — what search queries these show up on, what traffic is driven by AI Overview links vs. other features, etc. - which makes it difficult for publishers to assess performance and make strategy decisions.”

Readers have the opportunity to explore the perspectives of experienced marketers as they adapt their work to AIOs. The article features insights from Veronica de Souza, Bryan Flaherty, Mike Dougherty, Scott Brodbeck, Marat Gaziev, Ryan Restivo, and Seth Liss.

Sources:

Nieman Lab | Andrew Deck

X | Glenn Gabe

Dominic Ponsford shared an article in Press Gazette called “Google AI Overviews rollout hits news publisher search visibility”.?

Here are a few interesting quotes from the article:

"Now, according to research consultancy Authoritas, which has analyzed 6,599 keywords across a broad spectrum of categories, AI Overviews are being offered for 17% of queries in the UK and US."

"It’s impossible to say for sure how this will impact publishers – if you are the first ranking site in the new AIO list on desktop then you’ll probably do quite well. One thing for sure though is your current top organic listings are going to get demoted down the page, which is going to have a negative impact unless you have a prominent position in the AIO."

"These findings suggest that even if your past organic ranking efforts have laid a strong foundation, the introduction of AI Overviews could mean significant rework is needed to maintain your competitive edge."

Source:

Press Gazette | Dominic Ponsford

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