Google AI Overviews ads seen on mobile search
Google AI Overviews ads officially launched last month in the U.S., but we've seen few examples of them in the wild.
The long-awaited addition of ads into Google AI Overviews seems to be starting. Early examples have been seen in U.S. mobile search results.
Where to find them:
Why we care. AI Overviews offer a new way to reach users directly in Google’s conversational AI responses. This could increase your visibility and engagement.
The purpose of AI overviews is to provide users with answers directly on the search results page (SERP). You should pay attention to how click-through rates compare to ads in the non-AI overview section of the SERP. This could impact how you optimize campaigns – though Google has not shared how to optimize for AI Overviews.
What’s next. Expect further announcements as Google refines ad placements and expands availability. If you’re in the U.S., try searching on mobile to spot these ads in action.
Bottom line. Google’s AI Overviews ads open up a new opportunity for brands. However, it also raises questions about the balance between user experience and ad integration.