Google Adwords Tip 7

Google Adwords Tip 7

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Click Prefect TM - Digital Marketing Training Institute (SEO, SMM, PPC, SEM, SMO)

发布日期: 2015年5月5日
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Tip #7 - Activate Google Merchant Center

 

 

 

Some ofour later tips will be on Product Listing Ads & Google Shopping Campaignsbut before we get there, we first must have our products uploaded toGoogle Merchant Center.

 

Tip#7 - Create a Google Merchant Center Account & Upload your Products

 

·                          Whatis Google Merchant Center? - Google Merchant Center is a platform offered by Googlethat allows eCommerce advertisers to upload products and product data, such asdescriptions, images, and pricing, etc.

·                          Whatdoes Google Merchant Center do? - Google Merchant Center helps connectsshoppers with products they are searching for.

·                          Wheredoes Google Merchant Center place advertisers' products? - Google Shopping, ProductListing Ads (PLAs),and/or GoogleShopping Campaigns (moreon those in later posts)

·                          Howmany products should I upload to Google Merchant Center? - To increase yourreach and visibility of your products and your business, submit all yourproducts to Google Merchant Center.

·                          Howto create a Google Merchant Center Account? - The Google Merchant Center Beginner's Guide is a great resource for learning all thesteps required to create a Google Merchant Center Account. 

Considerations& Tips for Google Merchant Center

 

·                          Whenuploading products and product data - while you have to submit your data in an approved Googleformat, give asmuch data and product attributes as possible; include keyword-rich descriptionsand details

·                          GoogleMerchant Center does not guarantee that your products will automatically befound - often advertisers will have to tweak and optimize their data to make it more discoverable

·                          Providehigh-quality product data and images

·                          Providedetailed information about your business, your policies, and how customers cancontact you

·                          Ifyou have the technical resources, automate Google Merchant Center feedsubmissions via the API

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