Google Adwords Tip 15
Click Prefect TM
Click Prefect TM - Digital Marketing Training Institute (SEO, SMM, PPC, SEM, SMO)
Tip #15 - Enable the Google Paid & Organic Search Results Report
A few Tipsago, we talked about all the reportsand data that can be found in the Dimensions Tab. Most of the reports in theDimensions Tab require no additional work to have access to, but some do, whichleads us to today's Tip.
Tip#15 - Enable the Google Paid & Organic Search Results Report
The Paid &Organic Search Results Report is a report that allows advertisers to"...see and compare your performance for a query when you have either anad, an organic listing, or both appearing on the search results page." When Google introduced this report in August of 2013 it was trulyrevolutionary - never before had a Search Engine given advertisers access to areport that showed them how their Paid & Organic Search Listings performedtogether.
Using thisreport, advertisers had the ability to view data and try and understand howtheir Paid & Organic Listings worked together. Advertisers now havebetter, smarter data that allows them to make more informed decisions abouttheir overall Search Strategy. However, to access the report advertisersmust do a little setup.
Enabling the Paid & Organic SearchResults Report justtakes a few steps for advertisers. The biggest hurdle is to make surethat a Webmaster Tools Account is setup for the domain being advertisedfor. If not, advertisers can create anew Webmaster Tools Account.
WhyEnable the Paid & Organic Search Results Report?
The datafound within the Paid & Organic Search Results Report helps you betterunderstand your Google Search presence, and could help you refine your SearchStrategy and Tactics. Some common results of viewing the report:
· Discover New Keywords: You could find that you're appearing inthe Organic Results for certain Keywords, but not in the Paid Results; youcould test adding these Keywords to your AdWords Account.
· Refine Bid Strategies: Based on your Organic Rankings for someKeywords, you could consider altering your AdWords Bid Strategies - if you seethat you're appearing in the Organic Results and getting a significant amountof traffic organically, you could consider decreasing your AdWords Bids. If you see that you're appearing in the Organic Results, but notreceiving a lot of traffic, you could test increasing your AdWords Bids toattract more traffic.
· See the Impact that Paid & Organic Have on EachOther: Searchworks best when websites have a prominent presence in the Search Results; usingthis report you can see how both Paid and Organic work together.