Google Adwords Tip 11

Google Adwords Tip 11

Tip #11 - Evaluate Automatic Placements

 

 

The Google Display Network is a great way to increase your Reach andserve your Ads to potential customers viewing relevant content across a million+ sites in Google'sNetwork.  When running on the Google Display Network and contextually targeting, you have the ability to have Google serveyour Ads on Automatic Placements; performance on these Placements can, andshould be, evaluated.

 

Tip#11 - Evaluate Automatic Placement Performance

 

AnAutomatic Placement Report is similar to a Keyword Report - You'll see howoften your Ads served on certain Placements, how oftenthey were clicked on, how often traffic from your Placem... (if Conversion Tracking setup), etc.  

 

Wheredo I find my Automatic Placement Report?

 

1. Log into AdWords

2. Click on the Display Network Tab

 

3. Click on Placements (right beneath the main Tabs)

 

Whatkind of decisions should I make based on Automatic Placement Performance?

 

Similar tothe process for evaluating Keywords, there are many decisions to considerregarding performance of Automatic Placements.  Below are my top three:

 

1.  Move high performing Automatic Placementsto Managed Placements - Managing Placements directly gives you the opportunityto control how much budget goes to that Placement (by placing in their ownCampaign), tailor Ad Copy/Creative, and/or adjust bids.

 

2.  Exclude Placements - If a Placement is not performing well foryou, consider blocking your Ads from serving on those Placements.

 

1.             AdjustBids - Just as you can increase/decrease Max CPCs on Keywords,you can also adjust accordingly on Automatic Placements.

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