Google Adwords Tip 10

Tip #10 - Optimize your Campaigns

Today's tip isso simple that I almost didn't include it. Ultimately, I included it becausethis can too often be overlooked and its so important to your AdWords success -Optimize your AdWords Campaigns.

Tip #10 -Optimize your AdWords Campaigns

A big benefit ofGoogle AdWords is that after an AdWords Campaign goes live, advertisers cantweak and refine their Campaigns in order to achieve better results. After managers of Campaigns make updates, they can usually see theirupdates go-live within 15 minutes, and results are often available in just in ashort amount of time.  These updates are often called optimizations,and this is something that every AdWords advertiser should be doing on afrequent basis.

Optimizationsare tweaks, tests, updates, refinements, etc. that are made by advertisers inan effort to improve their results.

What are AdWordsOptimizations?

If you talk toany Paid Search Professional they'll tell you a significant portion of theirtime is spent optimizing their Campaigns, but what exactly does that reallymean?  Below we'll go through some of high-level, more commonoptimizations that Professionals perform (list is not meant to beall-inclusive)

1.  AdCopy Tests - Testing new Ad Copy against existing Ad Copy and seeingwhat one performs better.

2.  BidOptimizations - Optimizing Bids in order to receive more efficienttraffic and/or to reduce CPAs.  Bids can also be optimized for CTR and/orPosition.

3.  NewKeyword Testing - Adding new Keywords to your Account and evaluatinghow they perform.

4.  LandingPage Testing - Driving traffic to new Landing Pages and evaluatingperformance.

5.  TestingNew Extensions - Adding new Ad Extensions to your Ads and evaluatingperformance.

6.  AddingNegative Keywords - Adding new Negative Keywords to your Campaigns/AdGroups.

Do's &Don'ts of Optimizations

Don't:

·                          Set it andforget it - great results take time and tweaking

·                          Assume that aKeyword/Ad/Strategy doesn't work, until you try to refine it - decisions overwhat works best for your AdWords Campaign can only be made after you'vemodified and evaluated changes

Do:

·                          Maintain arigorous optimization schedule

·                          Scheduleoptimizations