Google AdWords | Lesson 5 –Understanding your account structure.
The anatomy of your account. Finding the best way to organize your account will help you save time and target the right customers. Below are some tips for structuring ad groups.
- Let your website be your guide For many businesses, the way your website is structured is a good place to start. Make sure the text of your ads and your landing page is highly relevant to the keywords in each ad group.
- Pick a theme Organize your ad groups by common theme, product, or goal, and create smaller lists (20–30 terms long) of tightly themed keywords. Specificity and detail will help your ads be more relevant. Relevance leads to higher-quality ads that perform better in the auction and generate more conversions.
- More groups, more reach Check out your top three ad groups. We recommend having at least three ads per ad group. This helps you learn what message resonates best with your audience.
Remember, if you missed a lesson, you can always visit my past activities.
Coming up next | Intro to keywords and targeting.