Google AdWords | Lesson 4 – The basics of strong landing pages.
Create landing pages that turn clicks into customers.
Landing pages can impact your budget and overall profits. Below are a few tips that will help you improve your customers' experience with your site. Get a better understanding of the landing page experience, and take a look at the tips below to get started.
- Be relevant. Direct your ads to a page that's directly relevant to your ad text and keywords. For general search terms, you could lead users to your homepage. If your ad is specific to a product or service, it should lead somewhere specific.
- Establish trust. There are plenty of best practices you can follow to optimize your landing page experience. Displaying reviews and removing pop-ups are just a few ways to build trust with users.
- Make it easy. Get straight to the point with bullets or lists, clear calls to action, and oversized buttons. Also, help customers quickly find what they're looking for by prioritizing the content above the fold.
- Be reliable. Give your users a uniform experience across platforms. Ensure that you're either using a mobile site version of your landing page for mobile ads or that your website has a responsive design.
Remember, if you missed a lesson, you can always visit my past activities.
Coming up next | Understanding your account structure.