Google AdWords | Lesson 3 – Positioning your business.
Use Google to stand out from the crowd.Now that you've identified your audience, it's time to highlight what makes your business special so you can stand out from the competition.
- See how you stack up Find opportunities to differentiate your brand or product using Google's competitive analysis tools.
- Plus up your perks Include your unique selling proposition in all your marketing communications. For example, if you offer free shipping, make sure to say so in your ads and on your landing pages.
Watch this video for tips, tricks, and a better understanding of how to distinguish yourself from the competition.
Coming up next | The basics of strong landing pages.
Remember, if you missed a lesson, you can always visit my past activities.