Google AdWords - How to use it effectively??
If you want to give your organic efforts to rank in search a bit of a jumpstart, it might make sense to dabble in Google AdWords, Google's pay-per-click (PPC) product. If you have yet to try it, here's how it works: You create ads that target specific keywords related to your business, and your ads appear above or to the right of organic search results on Google when people search for these keywords (see screenshot below). The cost your ads depend on the competitiveness of the keyword you're targeting, but you only pay if visitors actually click on your ad. For more resources about how to do PPC effectively.
Keep in mind that AdWords can quickly become an expensive marketing tool, and unlike organic search, it offers quick wins rather than longer term, lasting (and free) results. That said, if used smartly, PPC can help you plan your organic search strategy. By testing different keyword variations using PPC, you can quickly figure out which keywords will send you quality traffic. You can then use this knowledge to target your organic search engine optimization and content creation efforts. This leads us to tool number five ...
Google AdWords Keyword Planner
If you're looking to boost your organic SEO, you'll want to do some keyword research first and foremost. Keyword research helps you identify keywords to target as you're creating blog and website content, focusing your SEO and content creation efforts so you can get found by the right searchers.
The Google AdWords Keyword Planner, though a tool meant to help you plan your AdWords campaigns, can also help you search for new keyword ideas and suggestions to help you with your organic keyword research as well. Keep in mind you will need to set up an AdWords account to use the Keyword Planner, but that doesn't mean you actually have to create an ad.
Google Trends
In addition to the Google AdWords Keyword Planner, Google Trends can be a great tool for helping you make smarter keyword choices. It enables you to evaluate the popularity of certain terms, compare them against other keyword variations, analyze how their popularity varies over time and in different regions/languages, and shows related keywords, which can be helpful in getting new keyword suggestions.
Trying to decide between two keyword variations for your latest blog post title? Do a quick comparison in Google Trends to see which one is getting searched more often:
Contact us for more information and Marketing services.
Click the link to go to our website - BrandYou.ie
More about our Webdesign Services.
Kilkenny: 056 771 5894
Dublin: 01 442 9054
Cork: 021 234 8019
Mobile: 085 886 3831