Google Adsense Publishers Face Huge Earning Declines
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Cheers to the weekend!
Today’s trend of the week is “functional beverages”.??
Walk down the beverage aisle in supermarkets today, and you might think you've entered a pharmacy.
Consumer demand for products that support health and wellness is on the rise, and the beverage industry has stepped up to meet that need.
Enter ‘‘functional beverages’- drinks designed for specific health benefits beyond basic hydration.
These benefits can target a wide range of areas, from boosting energy and immunity to improving cognitive function and gut health. Think energy drinks, vitamin-infused waters, and probiotic drinks like kombucha and other teas.
In the US alone, sales of functional beverages soared by an impressive 54% from March 2020 to March 2024, hitting a whopping $9.2 billion.
Prebiotic and probiotic drinks more than tripled in sales last year.?Functional beverages now claim about 10% of the entire U.S. non-alcoholic beverage market.
These healthy drinks may be the key to healthy revenues in 2024.
Today we have for you:
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Google AdSense Earnings Decline Amidst Record Digital Ad Spending
Google AdSense publishers are reportedly experiencing substantial declines in their earnings.
Numerous complaints have flooded AdSense forums, highlighting drops of up to 70% in earnings and RPMs (page revenue per thousand impressions).
The earning drops were first reported in late February and have persisted into April, sparking discussions and investigations into the reasons behind these declines.
Coincidentally, the declines were first reported shortly after AdSense switched its payment structure?from CPC to CPM bidding.
Google has yet to provide official insights or explanations regarding these significant drops.
But, despite problems like this, as well as privacy legislation uncertainties and SEO volatility, advertisers continue to pour money into online advertising.
Last year, advertisers spent a record-breaking $225 billion on digital advertising in the US alone according to the latest report from Interactive Advertising Bureau. Q4 of 2023 particularly shined with a 12.3% surge, hitting a peak of $64.5 billion in revenues.
Key Growth Channels:
While search and display advertising remained strong, their growth rates were more moderate at 5.2% and 4%, respectively.
Despite persistent challenges, such as the shifts in privacy practices by major players like Google and Apple, it's clear that there is still plenty of opportunity and profitability to be found in the digital advertising industry.
Finally, some good news for SEOs and display advertisers!
ONLINE BUSINESS
Unlocking Olympic Opportunites for Online Business Owners
This past Wednesday marked 100 days to go until the start of the 2024 Summer Olympic Games.
A global audience of approximately 3.05 billion people watched the previous games in Tokyo, and this year is expected to attract even more viewers.
But what does all this Olympic hype mean for online business owners?
Looking back at how the 2021 Olympic Games affected retail sales, keyword searches for Olympics-related products on Amazon skyrocketed by over 200,000% in the months leading up to the Games.
Popular products included Olympic-themed decor, Team USA apparel, and various types of sports equipment.
Interestingly, both online and brick-and-mortar retail sales hit a slump once the games were underway. This could be due to people losing interest after their favorite events wrapped up, or because consumers were spending their free time watching the games instead of shopping online.
The products that saw the greatest increase in sales were those associated with nation-winning sports or popular athletes. For example, searches for ‘Megan Rapinoe jersey’ rose by 232%, and ‘USA gymnastics clothing’ went up 80% as a result of Simone Biles's outstanding performance.
Keep in mind, though, that the 2021 Olympics were heavily affected by the pandemic. Spectators were not allowed at many of the sporting venues, and many people around the world were confined to their homes.
All of this had an effect on shopping patterns and retail behavior, so there’s no guarantee that this year’s event will follow similar patterns.
Looking forward, the 2024 Olympic Games offer a wave of opportunities to online business owners.
A key area to take advantage of is the increased interest in Olympic sports as a hobby.
Expect an upsurge in web traffic as people browse for information, tutorials, and equipment to help them explore their newfound passions. Again, sports that your country often excels in, or sports with popular athletes, will be a big hit.
The 2024 Olympics will feature the debut of breaking (also known as breakdancing) as an official Olympic event, so there will likely be a surge in interest in this particular sport.
Just be sure to avoid using any official Olympic symbols or mottos as they are protected by robust intellectual property rights.
HIDDEN GEM
Listing #75221 - $1,511,719.00
Avg. Monthly Profit - $35,993.00
领英推荐
AMAZON FBA | BEAUTY, HOME, KITCHENWARE | 42X
Created in January 2017, the business features 13 SKUs across two brands for a variety of beauty, home, and kitchen accessories.
The top 3 SKUs have a 4.5-star average rating with thousands of reviews, and one of the SKUs has earned an Amazon's Choice badge. The business has streamlined logistics, working with 5 suppliers based in China and storing all inventory within Amazon warehouses.
We’re highlighting this business this week because of its following strengths:
Google Fights California's?Proposed ‘Link Tax’ Law
The proposed California Journalism Preservation Act (CJPA) is causing a stir.
The CJPA, if passed, would mandate large online platforms to pay a "journalism usage fee" for linking to news sites in California. The money collected would support Californian newsrooms.
While the CJPA has noble intentions, Google believes this approach is flawed and could 'put the news ecosystem at risk'. It claims the act could benefit big media companies at the expense of smaller publishers, as well as limit access to diverse local media.
Jaffer Zaidi, Google's VP of Global News Partnerships, expressed concerns that the CJPA could lead to media consolidation and lower-quality journalism.
In response to the proposed law, Google is now testing limited access to California news sites for some users. The tech giant is also pausing investments in news publishers within the state, including cutting California publications from its Google News Showcase feature.
Google claims it is doing this to assess the potential impact of the legislation. However, industry experts have expressed concern, claiming Google is using its power to try and intimidate lawmakers and publishers.
It’s a tricky problem. On one hand, tech giants like Google and Meta benefit from news content shared on their platforms, potentially impacting the revenue of newspapers. On the other hand, appearing in search results and social media drives vital traffic and revenue for journalism.
Since the mid-2000s, 2,200 local newspapers have closed, and the number of newspaper journalists has fallen by more than 50% since 2008.
Google’s “First Click Free” policy forces many professional journalists to provide free articles, robbing journalists of sufficient compensation for their content. Journalists also claim that Google denies news organizations access to their own readers’ data and fails to reward or protect original content against copycats.
The internet, and Google's free search engine in particular, has provided the world with free access to information, which has had countless benefits. Is the decline in traditional, paid newspaper journalism a natural byproduct of this information evolution?
Should journalists find new ways to make money online, or should we fight to keep traditional newsrooms alive?
READ ALL ABOUT IT!
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YOUTUBE
How to Start Selling Digital Products through Your Affiliate Site
Affiliate site owners are in a very vulnerable place right now.
AI and Google algorithm updates are causing a lot of volatility in the SEO world, putting traffic and revenues in jeopardy.
But that doesn't mean you should abandon the affiliate game altogether. You just need to level up on the revenue food chain.
In this video, Greg explains how, by adding digital products to your site, you can diversify your income and build a layer of protection around your business.
In many cases, the creation of digital products won't even require a lot of extra effort. Greg walks us through how to use your existing content to create attractive digital products at no extra cost.
The best part is that you can use these digital products to drive traffic back to your affiliate products, boosting your overall business performance.
If you're an affiliate site owner, this video could be your golden ticket to surviving the affiliate apocalypse.??
GOOGLE ADS
Google’s Ad Intents: A New Monetization Tool for Publishers
Google has introduced a new feature called “ad intents” in its Auto Ads program, aiming to help publishers earn more money by placing sponsored links within their content.
The feature adds links and anchors to websites, showing ads and search results in pop-up boxes related to the page content and visitor interests.
When users click on these links or anchors, they see a pop-up with organic search results and ads. Google describes this as a way to help users find what they're looking for based on the content they're reading.
Publishers can earn money through a revenue-sharing model when visitors click on these ads in the pop-up boxes.
This move is part of Google's strategy to use privacy-friendly ad-targeting technologies as it moves away from supporting third-party cookies.
Google has emphasized that this is an optional program and that visitors remain on the original site after closing the pop-up box. However, there has been criticism from some publishers who fear that ad intents might divert traffic away from their sites.
You can enable the new ad intents feature in your Google AdSense settings.
MEME OF THE WEEK
Been somewhere cool or seen a meme that made you chuckle?
Send us a DM on Instagram (@empireflippers) with your favorite meme or nomad shot and we'll include it in the next email!
Impressive insights! To unlock further revenue potential, consider exploring the power of sequential messaging tailored to user engagement levels across platforms – it's a game-changer in maintaining interest and boosting conversions.