Google AdSense- A Fruitful medium for Growing a Blog

This digital age has made it mandatory that one must have an online presence on the net to even think about doing business. Content is the word of thought and vision which the business communicates to the audience online. It is possible to be present at multiple social media platforms but it is impossible to run a business without being present at any social media. Since the advent of high competition on social media, it is difficult to build one’s brand by just assuming that one’s content will attract a modest amount of traffic. Suppose one is running a blog, a travel blog at that, and intends to earn through their experience by writing about it on the web. Earlier, when website creation took thorough planning and brainstorming, this prospect wasn’t much challenging. But now every second person is a blogger, and the chances that your blog will gain attention, are so thin that it's even invisible.

Then what does a blogger must do now? First of all, they must increase their reach by attracting traffic to their blogging website and secondly, they must find a way to generate income based on engagement of their audience on their blogs. Now this seems a piece of cake but it is not really. To ensure income from traffic, one would require the assistance of a third party to cash the audience engagement on one’s blog. Google AdSense, as of now, is the safest and most efficient third-party program which enables your blogs to monetize the engagement.

Monetizing Blog with Google Adsense and Medium:

But how does this work? If you are someone who has some idea about the whole business of blogging, then you must have heard about Medium. So Medium is an American online publishing platform that enables writers to create blogs for absolutely free. You just have to create your Medium account and just start writing and publishing your blogs. People who like your content will follow you and there is a proper statistics dashboard as well which shows how each of your blogs is doing in terms of their performance and engagement. Medium even pays its writers, but not all of them. There are some benchmarks that the writer must fulfill before monetizing their accounts. This is the real catch because apart from sharing your blogs on other social media platforms there is no other way to promote your blog. It's like Instagram all over again but in long-form text.

What gives an edge to Google AdSense services?

Google AdSense has a different theory. With AdSense, you don’t have to wait for a miracle that someday your blog will get popular and you will start making money. AdSense has an inbuilt facility for embedding Ads in your blogs. So now your traffic will increase because AdSense will push your blog to the landing page of Google. You will also when someone clicks on the Ads in your blog. AdSense, however, gives your blog a very haphazard look with colorful ads scattered all over the place, it's the company whose ads you chose to display on your blog which pays you. AdSense is just a very smart mediator.

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Medium, on the other hand, is very particular about its looks. Medium owns your content and you cant inject ads on your blog to increase traffic, you will have to either buy followers, a very black market proposition, or either wait for organically growing your Medium blog. It's good money though, once you have a good audience base on Medium. So it is reliable to conclude that Google AdSense is a much promising means of growing and monetizing your blog. Follow this link to get an insight into AdSense's guidelines for Blog ad posting and monetization: https://adsense.google.com/start/resources/how-to-make-money-from-blogging/

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