Google AdSense Changes Publisher Payment Structure
Empire Flippers
The #1 curated marketplace for buying and selling established, profitable websites and online businesses.
Yoo-hoo!
Today’s trend of the week is “matcha”.
When matcha first came onto the scene in the US, added to the Starbucks menu around 2005, it was matcha-do about nothing (see what I did there.)
However, a social media post by Gwyneth Paltrow is thought to have been the spark that ignited the popularity of the iconic green powder.
Sought after for its many health benefits, particularly its high concentration of antioxidants, matcha sales have reached more than $10 billion over the past 25 years in the US alone.
Matcha's global market is forecast to reach an expected revenue of $5.5 billion by 2027.
It's also forecast to grow at a compound annual rate of 9.44% in that time,? more than double the forecasted growth rate of the global coffee market.
Now, nobody's saying that matcha will dethrone coffee anytime soon, but the way this trendy ingredient, also used in desserts, is booming is definitely worth keeping an eye on.
? Today we have for you:
And:
Alright, let’s dive in.
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MARKETPLACE TRENDS
Here are the latest trends from last week's marketplace activity:
It's never too late - 8
DISPLAY ADVERTISING
AdSense's Payment Shake-Up: What It Means for Publishers
10-second takeaway
Google AdSense is making significant changes in how it compensates publishers.
These changes are set to be implemented in early 2023 and are aimed at offering more transparency in the world of media buying.
Two key alterations are on the horizon, switching to per-impression payments and dividing revenue sharing.
Paying Publishers per Impression
Instead of the current system where publishers are paid based on the number of clicks their ads receive, AdSense is shifting to a per-impression payment model.
This change will simplify the comparison of earnings across different monetization technologies and other advertising providers.
The change won’t affect the number or types of ads that publishers can show on their sites.
Splitting Revenue Share
AdSense will now have separate revenue-sharing rates for buying and selling.
This means that when advertisers use Google Ads to purchase display ads on AdSense, Google will keep 15% of the advertiser's spending, with the remaining 85% going to publishers. For third-party platform purchases, publishers will still receive 80% of the revenue after the third-party platform deducts its fees.
These updates should allow publishers to have a better understanding of their earnings from Google products and third-party platforms.
By making data-driven decisions, publishers can optimize their strategies for improved results.
SHOPIFY
Shopify's Shop App Takes the Web by Storm for the Holidays
10-second takeaway
Shopify's Shop app has become one of the top shopping apps in the US, linking millions of mobile shoppers with Shopify sellers.
Now, it’s coming to the web.
Recognizing that the desire to browse and purchase can come at any time
Much like the mobile app, the web version lets shoppers explore products from Shopify sellers and make quick, secure purchases using Shop Pay on the shop.app website.
With both the Shop app and the new web version, it's easier than ever for shoppers to discover your store and products, expanding merchant reach.
Plus, buyer activity will sync across platforms, allowing users to add items to their cart on the web and complete the purchase later on mobile.
Since introducing Shop Cash in June, shoppers have been eager for more ways to utilize their Shop Cash rewards. US-based buyers earn 1% Shop Cash on eligible Shop Pay purchases and are looking to maximize these rewards.
Previously, they could only spend their Shop Cash in the app. Now, they can use their Shop Cash on the website, unlocking millions of dollars of Shop Cash currently in circulation.
This expansion arrives just in time for the holiday season when more shoppers will be earning Shop Cash and seeking new merchants to support. It's a win-win for both sellers and shoppers.
Still, Shopify has some work to do to become a full-fledged retailer. Their product selection is not as extensive as Amazon's, and they can't replicate the social and user-generated content you find on platforms like Instagram or TikTok.
Furthermore, being a retailer means deciding which products appear first in search results and possibly selling ads to boost visibility. These are challenges Shopify didn't face as a neutral software provider.
So, while Shopify's web marketplace is a big step, it's not an Amazon rival. It's a place where consumers can discover unique products from a variety of independent businesses.
Whether Shopify will push further into the consumer market is still a question mark. Time will tell how far they're willing to go.
HIDDEN GEM
Listing #69469 - $489,741.00
ECOMMERCE | APPAREL & ACCESSORIES, BEAUTY | 18X
Created in April 2020, the Shopify store features SKUs for contouring undergarments. Minimal effort is required from the Seller to maintain this business.
We’re highlighting this business this week because of its following strengths:
Domains Just Got More Excit.ing
Google Registry has just introduced a fun new addition to top-level domains - .ing.
Yes, that's right, your domain can now end in? .ing, allowing you to more easily create domains that form actual words.
Starting immediately, you can secure your .ing domain as part of Google's early access program. However, there is an initial fee involved, which decreases daily until December 5th. At 16:00 UTC on that date, .ing domains will become publicly available for everyone.
Wondering how much these new domains cost? Well, some .ing domains are quite pricey. Domains like think.ing and buy.ing will set you back $38,999.99 and $129,999.99 annually, respectively, on GoDaddy.
That said, there are 10,733 words ending in "ing" in the Scrabble dictionary, so there's a good chance you'll find a more affordable option that works for your brand.
But that's not all Google Registry has up its sleeve. They're also working on a .meme top-level domain.
While .meme is currently in a limited registration period, early access will open on November 28th. Then, starting December 5th, anyone can register .meme domains.
领英推荐
ECOMMERCE
eBay and Etsy: Adapting to a Changing eCom Landscape
In the competitive world of online e-commerce marketplaces, eBay and Etsy are vying for a larger share of the market, with both platforms making significant moves to attract more sellers and shoppers.
eBay, originally renowned for its unique and vintage items, is broadening its scope.
Recent feedback from thousands of small and mid-sized eBay sellers worldwide revealed that over two-thirds anticipate revenue growth in the next 12 months.
Keen to help sellers make this growth a reality, eBay is pivoting to embrace "enthusiast buyers" who seek distinctive products like sneakers, trading cards, and luxury handbags. These buyers make up about 70% of eBay's annual gross merchandise volume.
eBay is working to enhance the seller experience by introducing a range of new tools, including:
So if you sell sneakers, trading cards, or luxury handbags, eBay may be the marketplace for you.
However, eBay is not the only platform adjusting its strategy to attract more sellers.
In response to shifting consumer preferences influenced by inflation, Etsy is repositioning itself to offer not only unique products but also a broader range of items.
Etsy's efforts include refining its Search & Discovery features, enhancing search results, and introducing conversational search functionality. They've also launched promotional events, flash sales, and value messaging to enhance the buyer experience.
To cater to specific purchase occasions, Etsy has introduced unique shopping experiences, such as a revamped Gift Finder and customized registries for Wedding, Baby, and Gifting.
In Q3, Etsy reported a 1.2% YoY increase in consolidated gross merchandise sales (GMS) of $3 billion, with 92 million active buyers.
While Amazon and Shopify are typically the go-to platforms for eCommerce sellers, eBay and Etsy's desire to innovate and adapt to market preferences highlights them as attractive options for sellers looking to diversify and expand their businesses.
READ ALL ABOUT IT!
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Google's Moneymakers: A Peek into Profitable Search Terms
Google's ongoing antitrust trial has been a treasure trove of revealing insights into the tech giant's inner workings.
Google CEO Sundar Pichai took the stand on Monday, and many juicy tidbits were revealed.
Among the revelations was the colossal $26.3 billion Google spent in 2021 to secure its position as the default search engine on various platforms.
Notably, Google also tried to have its Chrome browser preinstalled on iPhones, but Apple declined due to its policy of not loading third-party software on its devices.
Perhaps one of the most fascinating things that has come to light is a rare glimpse into Google's top revenue-generating search terms.
A document presented in court provided insight into which queries generated the most money for Google for the week of September 22, 2018.
Here are the top 20 queries ordered by revenue:
It seems that if you want to keep your costs per click (CPCs) down, these are good search queries to avoid.
The revenue generated by these search terms tends to be linked to industries with high customer acquisition costs but substantial long-term value.
A 2020 Hubspot study also found that specific, niche searches tend to be more expensive, with some legal searches, like "houston maritime attorney," costing as much as $1,090 per click.
While this list of search terms dates back five years, it provides a fascinating glimpse into the industries and search terms that help Google rake in billions of dollars.
WEBINAR
Tis the Season for Success: 30 Strategies to Sleigh Q4
Are you prepared for peak season?
It’s no secret that Q4 is usually the busiest quarter for online businesses and it can often feel a bit chaotic and overwhelming.
Whether this is your first holiday season as a seller or you’re a pro with decades of experience there are always opportunities to learn from others and optimize your process.
Join our Partnerships Manager Reed O’Brien on November 9th at 2 PM EST as he and leaders from top brands discuss 30 tips on peak season success, so you can be prepared to navigate the upcoming holiday surge with confidence.
WALMART
Walmart Raises the Bar with New Texas Fulfillment Center
If you're a Walmart 3rd-party seller, you'll be happy to hear that Walmart is taking big steps to enhance its fulfillment capabilities.
The retail giant has just launched its third "next-gen" fulfillment center in Lancaster, Texas, right in time for the busy holiday season.
But what does this mean for you, the 3rd-party seller? Let's break it down.
Faster Order Fulfillment: Walmart is gearing up to meet the holiday demand with a whopping 1.5 million-square-foot facility. It's not just big; it's smart. Using advanced automation technology, this facility streamlines Walmart's order fulfillment process from 12 steps down to just five. This means your products can get to customers quicker than ever before.
A Boon for High Demand: Walmart's fulfillment services saw a surge of over 50% in demand in the last quarter, and this state-of-the-art facility is their answer to handling this increased load efficiently.
National Reach: Walmart's grand plan is to combine these "next-gen" centers with its fulfillment network, extending its reach to 95% of the U.S. population with next- or two-day shipping.
Marketplace Opportunities: It's not just about Walmart's own products. The company's third-party fulfillment service, Walmart Fulfillment Services, will also be using these centers to handle Marketplace items.
Increased Efficiency: Walmart's CFO, John David Rainey, reports that these automated centers are 30% more efficient than non-automated ones. Efficiency translates to quicker turnarounds for your products and satisfied customers.
To top it off, Walmart has appointed a new Chief Operating Officer, Kieran Shanahan, to steer the ship through these supply chain advancements.
LIVING LA VIDA NOMAD
Duh Duh Duhhh...the Plot Chickens
This week the EF team has been captivated by the tale of our HR assistant Alexa's new (5-month-old) chickens.?
The Brahma chickens, led by plucky rooster Fernando, grew to be way larger than expected. They're eating Alexa out of house and home and are taking their sweet time becoming productive members of the ranch.
The Wyandotte chickens, on the other hand, are already chipping in, providing Alexa with her first eggs this past weekend.?
MEME OF THE WEEK
Been somewhere cool or seen a meme that made you chuckle?
Send us a DM on Instagram (@empireflippers) with your favorite meme or nomad shot and we'll include it in the next email!