Google Ads Vs Facebook Ads: Which Is Best For Your Businesses?

An overview of Facebook Ads Vs Google Ads

Google and Facebook are the two popular advertising platforms with thousands of businesses using ads to reach their potential customers. Although Google is a search engine and Facebook is a social media platform, both platforms help businesses to advertise their products/services and connect with their potential customers.?

But many businesses and individuals mainly the ones that are stepping new into the online advertising space often ask which is best??

While both the platforms offer great audience size and targeting options it’s actually difficult to determine the best one if you have the budget for only one platform. It’s just like Coca-Cola and Pepsi (when you have the budget to buy only one but like both the drinks). However, there are a few differences that can help you to identify whether it’s right for your business or not.?

Facebook currently has 2.3 billion monthly active users on the other hand google gets more than 5 billion daily searches. So from the number, you can easily determine the value both the platform can offer to your business. Many businesses are already leveraging the benefit of advertising on Google and Facebook Ads to increase their product/services visibility, leads, sales, acquire new customers, and more.?

So in this article, we are going to highlight every small detail of the advantage of using Facebook ads and google ads so that you are able to make your decision based on facts and evidence.?

Basic knowledge of Facebook Ads and Google Ads

Before we start comparing Facebook ads and google ads it’s important to understand the basics about how both the platforms work.???

What are Google Ads?

Google is one of the popular and world’s leading search engines that holds the largest share of total US digital ad spend i.e 38.6%. So google is not only the popular search engine but also the most widely used online advertising platform. Google ads were formerly known as “Google Adwords” that generally work based on an auction system.?

If you have already used Google Adwords then you might be aware of how Google ads work. On the other hand, if you are new to Google ads then make sure you check out the blog on Google Advertising: How Much Does Google Ads Cost?

The auction process on google is very much similar to the normal auction process but while creating and running google ads you just have to focus on keeping your quality score high because the ad rank (position of your ad in search results) is decided on the factors like a maximum bid and quality score.

Not only that but your CPC (how much you will pay when the user clicks on your ads) is also decided based on your ad rank and the quality score. Google ads are undoubtedly the best way to reach the maximum number of audiences that are actually interested in your product and services. Using google ad you can drive traffic to your website, generate leads, increase awareness, and many more.?

Read More: Google Ads Vs Facebook Ads: Which Is Best For Your Businesses?

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