Google Ads Tracking: Conversion Vs All Conversions

When Google Ads track conversions, they only measure the number of conversions that resulted from the ads and not all of them. It can be misleading because not every conversion is always profitable for the business. Some advertisers say that All Conversions are more important than Conversions because they do not just measure sales but also all other conversions like page views and email signups.

So which one should you track? Ultimately, it depends. As a PPC expert, both are essential depending on the goals set. In this blog post, we’ll be discussing the difference between conversion tracking and all conversions and how we can use it to our advantage.

What Is Google Ads Conversion?

Google Ads conversion allows you to track and measure the actions that people take after they click on one of your ads. It could be anything from making a purchase on your website to signing up for your newsletter. By tracking conversions, you can see which of your ads are performing well and which need to be improved.

You can customize the following settings on how your conversion data is tracked:

• By default, most conversion actions will be included in your "Conversions" column unless you uncheck the?Include in Conversions?setting.
• The?Campaign-level Conversion?setting allows you to particular conversion actions for a single campaign or a group of campaigns.
• For website and Google Analytics conversion actions, you can determine how much credit each of a customer's clicks gets for each conversion using the?Attribution model?setting.
• The?Conversion Counting?setting lets you identify whether to count every conversion after an interaction or just a single conversion following an interaction.

What Is Google Ads All Conversion?

All Conversion is a metric that measures the total number of conversions that happen on your website, regardless of whether they're from clicks on your ads or from other sources. This metric can be useful in giving you a more holistic view of your PPC campaigns and website's overall performances, as it includes conversions from organic traffic, direct traffic, and other sources.

For example, imagine you’re running an ad for a makeover that you show before and after pictures. If someone clicks on the image and then goes to your website, this would be considered a conversion, even if they never requested anything specific from you. Now, this is important to note because conversions can skew your results if you aren’t careful.

So When Should We Use Conversion Or All Conversion?

When running Google Ads campaigns, should we use the "Conversions" or "All Conversions" reporting metric? The answer depends on your campaign objectives.

If your goal is to track sales, then you should use the "Conversions" metric. This metric will track any sales that occur after someone clicks on your ad. It will allow you to focus on data that will help you improve your ROI.

On the other hand, if your goal is to track not only sales but also leads, then you should use the "All Conversions" metric. This metric will track any leads that occur after someone clicks on your ad, even if they don't end up purchasing anything. It means you can use the valuable information to improve your campaigns and drive more qualified leads to your website.

Conclusion

Google Ads tracking can be complex, but it is important to understand the difference between conversion and all conversions for you to make the most informed decisions about your Google Ads campaigns. You don’t want to waste time and money on something futile, right?

If you need help understanding your Google Ads tracking data, get in touch with us for assistance. We have been analyzing Conversions and All Conversions for years and we are confident that we can be of service!

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