Google Ads Removes Search Terms and Device Reports: What It Means for Marketers?
As a digital marketer, I'm sure you've noticed some recent changes in Google Ads' interface. Last month, many users reported that the new interface no longer showed search terms, device reports, and other important metrics. This prompted some users to switch back to the old interface in order to access this information.
Unfortunately, this change is not isolated to a few users. Several of my other accounts also had these metrics removed from the new interface today. This includes shopping search terms, which are crucial for optimizing shopping campaigns.
So what does this mean for marketers? Some speculate that this is a sign that Google is serious about pushing marketers toward performance-max campaigns. These campaigns focus on automated bidding and targeting and are designed to maximize conversions with minimal input from the advertiser.
While there's no way to know for sure what Google's intentions are, it's clear that these changes are forcing marketers to adapt. Whether you're a fan of performance max campaigns or prefer more control over your campaigns, it's important to stay up-to-date on the latest developments in Google Ads in order to stay ahead of the game.