Google Ads (PPC) vs. SEO: How to pick the right one for your small business

As a small business owner with countless things to worry about, making the right choice isn’t easy: Google Ads (PPC) or SEO? Which one is the best to market your brand?

It’s a choice that can be time-consuming, stressful, and not to mention -

Plain out wrong.

Due to COVID-19, it’s more important than ever to get marketing right in order to grow and maintain your small business. 

Here’s what to focus on to get substantial results from your next marketing investment:

By the way, you can click here for the full version of this article.  Make sure to check it out if you don’t fully understand these terms.

Google Ads: When is PPC (pay per click) Advertising Worth It?

Is PPC really worth it, considering the fact that you have to pay constantly and for every single visitor?

Paid search is a goldmine. Whether your small business should invest in Google Ads depends on many factors, such as your target customers, strategy, and resources.

Here’s a not-so-difficult question for you:

Where do people look for solutions to their problems nowadays?

Google

What’s so special about PPC is that it lets your business appear on Google searches at the drop of a hat.

As long as you win the bids, your pages will appear right at the very top of the page - and on any keyword of your choice.

PPC’s incredible capacity to laser-target your ideal customers makes it one of the most effective channels today to generate leads. 

And not just leads - because irrelevant leads are completely and utterly worthless - I’m talking about high-quality, convertible leads.

Let’s quickly discuss SEO before learning how they stack up:

SEO: Effective or too time-consuming?

Why would you invest in SEO when it takes months to start seeing results? 

Especially considering that PPC can get the job done more quickly.

SEO has been a buzz term for ages for a good reason. Nail it, and the recompenses are juicy:

• Truckloads of traffic at no cost per visit. 
• A constant stream of leads automagically flowing towards your sales funnel.

Most of Google’s traffic happens through organic search, not paid. To tap into it, SEO is your best friend.

Since organic results are largely based on quality and valuable content, money isn’t the one and only factor in place.

If your content ranks well, you receive a stream of traffic at no cost per visit.

To make it short:

• SEO is more cost-effective and provides a higher ROI than PPC. 
• PPC works more quickly, and you don’t have to wait as long for results.

A good reason to prioritize SEO over PPC is its cost-effectiveness and higher ROI.

But if time is important, PPC can provide short-term results if your business needs (or wants) them.

Read the full article here to more thoroughly understand which action your small business should take.

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This article first appeared on the AE Design Co. Blog written by April Edwards, Digital Marketing Strategist & Creative Director.