Google Ads now limits country-level location exclusions
The platform is limiting advertisers to an exclusion list of 120 countries.
Google Ads started limiting country-level location exclusion to 120 entities.
Moving forward, advertisers will receive a warning notification if the number of entities they enter exceeds this limit.
What Google is saying? Google Ads Liaison Officer Ginny Marvin said on X:
“You will see this notification if you try to add more than approximately 120 country level location exclusions. The aim is to simplify location targeting workflows, and we recommend using positive geographic targeting instead.”
Why we care. Google’s guidelines state that where your ads shouldn’t appear is just as crucial for campaign success as where they should appear, so removing advertisers’ control to limit locations may cause concern. However, advertisers looking to exclude locations they haven’t previously targeted need not worry, as Google notes:
“There’s no need to exclude areas that you haven’t already targeted — your ads won’t be shown in places unless you explicitly target them.”
Co-Owner Edit House Film Studios
1 年Problem is even when we have excluded locations around the county and have specific locations targeted, Google still shows ads in locations not specifically programmed. One of our solutions is to create negative keyword lists that include hundreds of city names, etc.