Google Ads newsletter - week 41

Welcome to the Google Ads newsletter. In this newsletter, you will read all the news about Google Ads from week 41.

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Paid newsletters

I’m excited to announce my new newsletter Each issue will take a deeper dive into the latest news, along with exclusive access to all the giveaways I share on LinkedIn.

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Big update to the Google Ads Playbook!

I’ve just rolled out a major update with new scripts, e-books, and exclusion lists added to the playbook. These new resources are now available, and they’ve been uploaded for you to explore.

Don’t miss out—check it out here!

Google Ads News

VRC goes away

Aleksejus Podpruginas posted that mid-October, the VRC 1.0 Checkbox will no longer be available in Google Ads and DV360. Advertisers won’t have the option to switch back to VRC 1.0 when setting up new campaigns.

But no need to worry! You’ll still be able to create In-Stream-only campaigns, such as Bumper only, Skip only, or a mix of both, by utilizing the campaign-level opt-in/opt-out settings.

New save segments GA4

Matteo Zambon discovered that you can now create and save segments directly within your GA4 property. He noticed that this feature is in a newly created property, so it might be a slow rollout.

Show Ads before reviews

Anthony Higman discovered that Google shows Ads after clicking on a GBP result even before the reviews ?? .

Individual traffic report

Hana Kobzová posted that Google Merchant Center Next now provides individual traffic reports for each product.

You can view clicks, impressions, and CTR data for every product.

How to access it:

- Go to Products.

- Click on All Products.

- Select the product you want.

- Open the Traffic tab.

New sponsored label test

Brodie Clark & Gagan Ghotra posted that Google is testing with this new Sponsored label test.

New AI video generation rollout

Georgi Zayakov discovered that Google is rolling out AI Video Generation in Product Studio for US users.

Text assets = Customization

Thomas Eccel discovered that Text Asset is now called customization!

PPC Trends 2025

PPC trends 2025 is out now! Go check it on Search Engine Journal.

New Google Ads design test

Yazid Benhlal discovered this new white back ground in his Ads account. Looks like a new design test!

Google Support?

Natasha Kaurra discovered that Google Support is back but it now looks like they have more front desk workers that are answering the chat.

New GA4 page

Brais Calvo Vázquez discovered that GA4 is bringing back a taste of the classic Universal Analytics experience with this new real-time report!

The ability to see page-level traffic in real time, complete with Active Users and Views metrics, is a great addition for those who missed this functionality from Universal Analytics.

While it doesn’t allow for comparisons or additional metrics, it provides an immediate snapshot of user activity, which can be incredibly valuable for monitoring site performance, spotting trends, or reacting to live.

Daily token upgrade

Brais Calvo Vázquez discovered that Google has increased the daily token limit for unsampled scans on GA4 360 properties from 300 to 20,000 tokens.

New website verification process

Hana Kobzová discovered that Google Merchant Center (GMC) Next has simplified its website verification process with new methods.

In GMC Next, two new verification methods have been introduced:Email Code: Receive a code via your business email, ideal for non-technical users, with quick delivery for speedy verification.

E-commerce Platform Guides: Platform-specific, step-by-step guides help users navigate verification. This method supports eight platforms and includes a universal guide for others.

Financial policy update

Starting November 7, 2024, Google will enforce updated verification requirements for financial services advertisers in Ireland, New Zealand, South Korea, and Thailand. Advertisers must complete verification through Google’s compliance partner, G2, to continue running ads.

Agencies managing campaigns must also verify. Advertisers who don’t comply by the deadline won’t be able to display ads in these locations.

Categories affected include banking, credit, loans, investment, and insurance. Verification can begin with G2 on October 8, 2024. Visit Google’s Help Center for details.

New PMax experiment

Thom Langeveld just texted me that he now had access to the PMax experiment where he can test automatically assets!

Copy paste demand gen tool

Thomas Eccel discovered that the video action to demand gen copy paste upgrade tool is now live!

Required Google Business Profile for LSA

Google will require a Google Business Profile for Local Service Ads from Nov 21. This was spotted by Ben Fisher & Barry Schwartz.

New data retention policy

Georgi Zayakov just texted me that Google now has a new data retention policy for Google Ads. Historical data will now be retained for a period of 11 years.

Pmax Asset generation

Felix Mayo just discovered that you can now provide pages to improve the pmax asset generation!

Video examples

Thomas Eccel discovered that Google Ads added now also shows examples of how vertical and shorter videos will look!

GA4 & GTM - Label Diagnostic Tool

Brais Calvo Vázquez discovered that Google has added new functionalities to the label diagnostic tool

New Notices:

- Tag located too far down the page.

- No data has been received in the last 48 hours.

- No recent data.

Cloudflare GTM

Google has added a new option to deploy the Google tag in First-party mode through Cloudflare.

Looker Studio update

Looker studio has added a lot of new Cart conversions to the New Search Ads 360 connector.

Top Links test

I found out that Google is now showing a top links attribute for Ads!

New Ad Format test

Khushal Bherwani discovered that Google is testing with this new format!

Week 41 finished

That's all the news from week 41! If you want to read all the news check my website.