Google Ads newsletter - week 40

Welcome to the Google Ads newsletter. In this newsletter, you will read all the news about Google Ads from week 40.

Sponsored Partnership - Plug-n-play server-side conversion tracking

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• Faulty, inaccurate conversion tracking.

You might track 80 out of 100 orders - and see that your ads run unprofitable - when the reality is different.

You feel hesitant to scale ad spend, and clients are skeptical about how you justify distributing ad spend across marketing channels.

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At ProfitMetrics, we offer no-code, plug-n-play, truly accurate server-side tracking.

Read more about the ProfitMetrics server-side tracking tool, Conversion Booster, and book a demo with our account managers to get started.

Paid newsletters

I’m excited to announce my new newsletter Each issue will take a deeper dive into the latest news, along with exclusive access to all the giveaways I share on LinkedIn.

You’ll receive at least four in-depth newsletters every month. Don’t miss out—join now!

Big update to the Google Ads Playbook!

I’ve just rolled out a major update with new scripts, e-books, and exclusion lists added to the playbook. These new resources are now available, and they’ve been uploaded for you to explore.

Don’t miss out—check it out here!

Google Ads

Create Pmax in search results recommendation

Yazid Benhlal discovered this new create a pmax get started recommendation from Google Ads in the search results.

Roll out Asset coverage reporting

Hana Kobzová posted that asset coverage reporting for Pmax started rolling out.

Ads Creative Studio

Aleksejus Podpruginas posted that Google has announced that Ads Creative Studio will be deprecated in Q1 2025 due to low adoption.

Google’s?Reach Planner?has introduced Efficient Reach!

This feature allows users to forecast the performance of an automated mix of video ad formats across YouTube. Found by Hana Kobzová.

LSA test without head photos

Anthony Higman discovered that LSA ads are now testing without personal/head photos!

Misconfigured deep links recommendation

Google now surfaces a recommendation to fix misconfigured deep links in your app if you have an app data stream, and your app has misconfigured App Links or Universal Links (i.e., the links are not successfully directing mobile users to the mobile app when they have the app installed).

To view the list of missing or misconfigured deep links and associated data, click the Download button and then open the CSV file.

To implement or fix deep links, work with your development team and refer to Android and iOS documentation as needed.

Elevate product photography with AI

Christoph Scherf posted that Google has a new open-source sulotion called BackgroundR built on GCP. Powered by the latest Imagen models, it can generate stunning backgrounds from text prompts or replace existing ones to highlight your products.

For more information check this link.

Shareable previews are now available for retail and travel goals!

Shareable previews are now available for retail and travel goals!

Get Started AI Card

Thomas Eccel discovered that google has launched this get started Summary Card! Of course you can view your optimization score haha.

Certainity of lift

Thomas Eccel discovered this new metric called the certainity of lift. With this Metric Google is showing the likelihood that the uplift is generated by your campaigns and not due to luck.

Automatically link Merchant Center

From this week Google can automatically link your Merchant Center account. Keep an eye on your account.

Shipping method Merchant Center

Hana Kobzová discovered that you can now set and update shipping method names in Google Merchant Center Next!

September 2024 Market Index Report from ProfitMetrics.io

The latest market report compares key e-commerce metrics from September 2024 to September 2023, focusing on revenue, orders, ad spend, POAS, ROAS, and gross profit.

Key Insights:

Revenue: Increased by 14.9% YoY and 3.6% from last month, reflecting market growth.Gross Profit: Up 17.1% YoY and 6.1% from August 2024, showing greater efficiency and profitability.

Orders: Grown by 13.3% YoY and 2% from August 2024, indicating stable demand.

Ad Spend: Increased by 12.4% YoY, with POAS rising 4.1%.ROAS: Improved by 1.6% from last month and 1.9% YoY, demonstrating better advertising efficiency.

POAS: Reached an all-time high of 3x ad spend, generating 3 DKK in profit for every 1 DKK invested.

Overall, the e-commerce sector remains strong, with consistent growth in revenue and profitability, although comparisons are influenced by a weaker September 2023.

Microsoft Ads Consent Mode

30 July Microsoft announced that its consent mode becomes a requirement.

Now Usercentrics has released that they fully support Consent Mode for Microsoft Universal tracking!Support is activated by default and you do not have to activate anything manually.

Google Launched AI Overview Ads

Google has announced the launch of AI Overview Ads, which will now be shown to mobile users in the U.S.

These sponsored ads appear directly beneath AI-generated answers in the AI Overview, particularly for queries with a commercial angle.

The format resembles typical Shopping ads, and no additional action is required from advertisers using existing campaigns like Search, Shopping, or Performance Max.

However, Google will not provide segmented reporting on these ads, making it difficult for advertisers to gauge their effectiveness.

Shopping for lens

Google Lens will launch Shopping Ads this year, these ads will appear along with the Google Lens visual search results, which are also getting a new design.

Slide show test Google Ads

Khushal Bherwani & Barry Schwartz discovered this new slideshow test from Google Ads!

Think Lead Gen on Air

Think Lead Gen on Air is being held in 3 days, register here.

New export limits GA4

GA4 has increased the data export limits in Google Analytics to give you greater flexibility with your data.

With this update, you can now export up to:10,000,000 cells in TSV and CSV exports for unsampled explorations 100,000 rows of data when downloading reports as a CSV or Google Sheets

New YouTube updates

YouTube has announced several updates to YouTube Shorts, aimed at enhancing both creation and engagement for Shorts creators and viewers.

A summary of the key updates, which are set to roll out starting October 15, 2024:1. Longer Shorts: Up to 3 MinutesCreators can now upload Shorts up to 3 minutes long, allowing for more in-depth storytelling. This was a highly requested feature, and it applies to square or vertical videos. Shorts uploaded before October 15 will remain unaffected.

2. Improved Shorts PlayerThe Shorts player has been streamlined, placing more focus on creators’ content. It improves viewer engagement by making the content the main focal point.

3. New Templates for RemixingCreators can easily recreate popular Shorts with templates. By tapping “Remix” on a Short, users can select "Use this template" to customize their own version, using matching sounds and trends.

4. Remixing from All of YouTubeIn the coming months, creators will be able to remix content from across YouTube directly in their Shorts. This will include clips from regular videos, music videos, and more, even allowing users to combine multiple clips.

5. Integration with Google DeepMind’s VeoLater this year, Shorts creators will have access to Google DeepMind's Veo, enabling them to add advanced video backgrounds and unique, AI-generated clips to their Shorts.

6. Shorts Trends PageA new Shorts trends page is being introduced on mobile. It will allow users to discover and engage with trending Shorts in their region and stay up-to-date with what’s popular.

7. Comments Preview in the Shorts FeedUsers will soon be able to preview comments directly from the Shorts feed before diving into the comments section, giving viewers a quick glance at what people are saying.

8. Feed Customization: “Show Fewer Shorts”Viewers will have the option to show fewer Shorts in their Home feed. By selecting this option from the three-dot menu on any Shorts grid, users can temporarily reduce the number of Shorts shown in their feed.

These updates aim to give creators more creative flexibility and help fans discover and engage more effectively with Shorts content.

New Google search features

Google Unveils New AI-Powered Search Features, Enhancing How We Explore the WebGoogle has unveilied a series of updates powered by artificial intelligence.

From video and voice search to enhanced shopping capabilities, these new features are designed to provide users with faster, more versatile ways to discover information and explore the world around them.One of the most significant advancements is the integration of AI into Google Lens.

Users can now record videos, ask questions out loud, and receive instant AI-driven insights. For example, while visiting an aquarium, you can record fish swimming and ask, "Why are they swimming together?" AI will provide an overview along with helpful links.

This feature is available globally for Search Labs users on Android and iOS.In addition, Google Lens now supports voice input, enabling users to snap a photo and ask questions with their voice.It also offers an upgraded shopping experience, identifying products and providing detailed information like price comparisons and reviews — all through the power of AI.Another exciting development is the ability to instantly identify songs across various platforms, such as videos and websites, with the new "Circle to Search" feature.

Now available on over 150 million Android devices, this tool eliminates the need to switch apps to find that catchy tune you just heard.For those seeking broader search results, Google is also rolling out AI-organized search pages in the U.S., beginning with recipes.

This feature organizes content in a more intuitive and visually appealing way, pulling from articles, videos, and forums to deliver a richer, more diverse exploration experience.

These updates mark Google’s continued focus on expanding search capabilities beyond text input, making it easier to search using images, audio, and video.

Google Ads API v18

In the upcoming release of the Google Ads API, v18, a new resource called performance_max_placement_view will be introduced to query placement impression data for Performance Max campaigns. In a future release, the detail_placement_view will stop returning impression data for Performance Max campaigns.

Once the performance_max_placement_view is available, it should be used for Performance Max campaigns instead of the detail_placement_view.

New process for client transfers

Georgi Zayakov sent me that Google has a new process for client transfers!With this change, advertisers can now initiate this change directly within the Google Ads manager account themselves, without needing to reach out to the support team.

Opt-in video partners

Thomas Eccel discovered that Google will not automatically opt-in to video partners.

Week 40 finished

That's all the news from week 40! If you want to read all the news check my website.