Google Ads newsletter - week 4

Welcome to the Google Ads newsletter. In this newsletter, you read all the news around Google Ads from week 4.

Partnership

This newsletter is sponsored by ProfitMetrics the company of Frederik Boysen .

ProfitMetrics enables e-commerce businesses and agencies to optimize maximum profitability with POAS? bidding and get the best possible outcomes with server-side tracking.

For more information check their website to book a free trial or demo .

Best tracking deal you can get ??

Bob Meijer & Miles McNair are organizing an advanced conversion tracking mastery workshop!

With the upcoming tracking changes, this is great timing and a good deal.

The workshop will be held on February 8th from 14:00 - 16:30 (2:00 - 4:30 pm) CET and cost €99.

Now besides the workshop, you will also get Free access to Conversion Tracking Mastery Course (€199 value). For more information click on this link.

Performance High Lights Account

Arpan Banerjee just sent me this message about the categories Google Ads shows in the Performance Highlights. I have never seen these before.

Look a like shopping section test

Daniel N?rgaard found out that Google is testing with a look-a-like shopping section that is also sponsored!

Offline conversions

Niklas Buschner found out that if you are sending offline conversion to Ads with Zappier you have to make sure you update for Consent mode V2!

A/B test shopping feeds

Sam Bailey and other Google Data Scientists have released FeedX.

FeedEx is an open-source solution to design and run A/B tests on Shopping feeds. This feature is now available on GitHub.

FeedX splits products into control and treatment groups. And, it is built with industry best practices in experiment design to ensure that results are sensitive and reliable

You can also use this tool to test FeedGen! For more information go to FeedX .

GDPR Banners

Thomas Eccel just received this email. Looks like Google might take action against accounts that have no GDPR consent banners!

Generative AI update

Gemini, is now powering the conversational experience in Google Ads. Advertisers in the US and UK have full access to the Gemini-powered conversational experience, and global availability is coming in the next weeks to all advertisers in English.

For more information read this article from Google .

1 headline test

Teodor Yordanov found out that Google is now testing with one headline only in Ads.

Re-verify identity or business operation

Arpan Banerjee found out that if you make significant account changes during the pending of the advertiser verification process you may be asked to re-verify again.

Goodbye UA Data

Joe Robinson just got this new pop-up that counts the date down that Google is removing UA data.

Workaround end-date Experiments

Tina from Exsitec just sent me a message with this workaround for the end date of an experiment.

If you are being limited by the maximum number of days for an experiment. Just accept it and change the date at the experiment overview section.

Roll-out merge campaign objectives

Google is now rolling the reach, awareness, and consideration objectives out slowly. This merge was already seen a few months ago.

Short cut conversions

Arpan Banerjee found this shortcut for Google Ads Conversions! Very useful if you want to change the conversion goal category for example.

New attribute Google Ads

I just found this new established in attribute in a Google Ad!

Highly rated call out

Anthony Higman found out that Google is testing with a highly rated call-out in the Local Service Ads.

New Google Design

Joakim Lindh sent me a message this week about a new Google Design in the interface. My first reaction was this is already live for me.

Now I see more people talking about it so it must be new to a lot of people. Below you see an example of the new design from PPC Greg.

Tinuiti Q4 2023 report

The Tinuiti Q4 2023 report is out again! Some Google Ads findings:

- CPC’s increase with 17%

- Google Map ads 52% higher than in 2019

- Pmax helps increase shopping ad spending with 19%

For more information visit this article .

New Circle layout style Google Ads

Thomas Eccel found out that Pmax now has new circle layout styles in the Ad interface.

Update Demand Gen Features Infographic

PPC Greg found out that Google has updated the Infographic about the New Demand Gen Features:

- New Ad creation workflow

- A/B experiments images/video's

- Conversion path reports

- Data driven attribution

- Device targeting.

For more information read this article .

Pop-up Google Rep

Scott Carruthers just got this new pop-up in Google. Now I have seen this pop-up before but not with the name of the Google Rep.

Policy update

Gambling and games policy

In February 2024, the Google Ads?Gambling and games policy?Mozambique country-specifics will be updated.

Restricting plumbing Ads in The Netherlands

In February 2024, the Google Ads?Other Restricted Businesses policy?will be updated to restrict plumbing ads in the Netherlands. Google will begin enforcing the policy update on February 22, 2024.

Update Display & Video 360 API terms

On February 9, 2024 Google will update the display & video 360 API terms of service to add new languages that support announced changes.

Looker Studio

Looker Studio product updates

Google has announced some product updates for Looker Studio:

- custom value formatting

- download and third-party access controls in Workspace admin console.

GA4

Reporting in GA4

Google has launched a series on YouTube for reporting in GA4. For more information go to their YouTube account .

Week 4 finished

That's all the news from week 4! If you want to read more news check my website .