Google Ads newsletter - week 38

Welcome to the Google Ads newsletter. In this newsletter, you read all the news around Google Ads from week 38.

Sponsored Partnership - Pitfall: Using ROAS to measure profitability

What’s the biggest pitfall for Google Ads Specialist working with e-commerce businesses? - Using ROAS to measure and evaluate profitability.

Revenue isn’t profit - and for most e-commerce businesses, all revenue coming in doesn't have the same profit margins.

That’s why we help e-commerce businesses and their agencies calculate the exact profit of all revenue and send it to marketing channels.

This way, you can see exactly how much profit each ad generates - and scale ad spend on the most profitable ones.

Book a demo with our account managers, and they will show you how to get started.

Paid newsletters

I have launched a new newsletter.

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PPC Hub Action

23 spots left ?? You can join the PPC Hub with discount code Adriaan and get my template for free.

Join before it is too late because they will sell out with only 23 spots left and 3 days to go. Join here.

Google Ads news

New Gmail format

Karina Montenegro & ??? Yoann Ferrand posted about this new Gmail format that was spotted? Could this be a boost for demand gen campaigns ??

Travel Feeds

Rudolph Dekker just shared with me that starting from October 15, 2024, Google will automatically enable Travel Feeds in Search Ads for advertisers who connect their Hotel Center feed to Google Ads.

This update enhances existing search campaigns with real-time hotel prices, images, and other relevant information to boost ad engagement and performance.Key benefits include:More relevant ads: Ads will feature real-time data, such as prices and images, which can attract more user interaction.

Higher performance: Google data shows that enriched ads can lead to a 20% increase in click-through rates (CTR).Streamlined management: Advertisers can easily manage this feature at both the account and campaign levels.

This change applies to ads targeting both specific hotel keywords and broader searches, like "hotels in Boston." Advertisers are automatically opted in when they connect their Hotel Center feed.

Test Favicon & URL

Anthony Higman found this new design. In the previous design the URL was still in the grey background now it is below the title again.

Featured option test

Anthony Higman discovered this new featured options ads section!

API User Change

Natasha Kaurra got this mail about a change for API users for LSA! Beginning September16, 2024. When you modify the manual_cpa_bid_micros field of a Local Services Ads campaign via API, there will be a change in validation logic. All bids greater than zero will be accepted.

You need more conversions?

Shehzad Sadiq discovered this error when he wanted to select target ROAS for standard shopping! The error told him that he needed more conversions.

Sitelink in Display Ad

Hana Kobzová posted on her website that Google Ads is testing sitelinks in Display Ads! Could these come from Pmax ?? .

Sticky Banner test

Gagan Ghotra discovered this sticky Banner, Google is really testing this new grey header!

LSA View time test

Anthony Higman discovered that LSA is now showing You viewed + time!

Google launched new features

I just got a message from Arpan Banerjee & Georgi Zayakov that Google has released new Tools and Controls to Maximize Your Campaign's ROI at DMEXCO.

Enhanced Insights for Performance Max: New creative reporting tools include conversion metrics for each asset and recommendations to improve underperforming asset groups. Performance insights are streamlined into one view, including target pacing insights to track progress against CPA and ROAS goals. Impression share reporting is also coming to

Performance Max for the first time. Gemini Models for Multilingual Search Campaigns: The conversational AI experience in Google Ads, which helps create high-performing Search campaigns, will soon expand to support German, French, and Spanish languages.Generative

AI for Creative Assets: AI-powered image editing and asset generation are being expanded beyond Performance Max to more campaign types, such as Search, Demand Gen, App, and Display. Additionally, asset generation is now available in six new languages (German, French, Spanish, Portuguese, Dutch, and Italian).

More Control Over AI-Generated Assets: Advertisers can now provide up to five reference images for AI to generate brand-aligned visuals. Brand guidelines (including fonts, colors, and logos) can be defined and uploaded for consistency across ads. Demand Gen creative preferences allow more control over video placements and formats.

New Media Management Options: Campaign-level negative keywords will be available in Performance Max by the end of the year. Demand Gen campaigns will introduce omnichannel bidding to optimize both online and in-store conversions, and support for buying Demand Gen campaigns through Display & Video 360 will be rolled out in October.

These features provide more control, flexibility, and insights, empowering advertisers to optimize their AI-powered campaigns more effectively.

Custom Search Terms

Thomas Eccel discovered that you can now use custom search terms for YouTube campaigns!

UK Gambling update

On October 15, 2024 the Google Ads Gambling and games policy United Kingdom country-specifics will be updated. Google will begin to accept ads from operators of raffles, free draws or prize draws who are registered with the UK Fundraising Regulator or the Scottish Charity Register.

Google wins court case

Google wins appeal against $1.7B EU antitrust fineGoogle successfully overturned a €1.49 billion ($1.66 billion) antitrust fine imposed by the European Union in 2019.

The EU's General Court ruled that the European Commission had failed to consider all relevant factors in its case against Google.

Background: The fine was related to Google's AdSense platform and alleged anticompetitive practices between 2006 and 2016.

The court agreed with some of the Commission’s findings but ruled that it failed to prove harm to innovation, competition, and consumers.

Next steps: The European Commission may appeal the ruling to the European Court of Justice. The Commission is reviewing the judgment and considering its options.

GA4 new data import

Google is progressively launching a new design in data import, which allows multiple data sources to be uploaded and maintained for the same type of import. Found by Brais Calvo Vázquez!

Pause Ads

It looks like YouTube is slowly rolling out pause ads because more people are now seeing this!

Looker Studio connector update

Google has again launched more partner connectors for Looker Studio! Above you see which.

Payment profile change

Anthony Higman discovered that it is now easier to change payment profile settings from individual to organization.

GA4 Report update

Thomas Eccel just sent me the news that the traffic acquisition report has been updated so that all metrics and dimensions are session-scoped!

10 Sitelink test

Anthony Higman discovered this crazy Google Ads bug with ten site links(Ginny stated that this is a bug)

AI innovative day

Join Google online on September 24th to explore the latest Google Ads AI betas. Join here.

New GTM announcement

Google Tag Manager released that they may use a service worker to improve performance and measurement reliability.

Week 38 finished

That's all the news from week 38! If you want to read more news check my website.