Google Ads newsletter - week 30

Welcome to the Google Ads newsletter.

In this newsletter, you read all the news around Google Ads from week .

Partnership ProfitMetrics

Looking for a best-in-class e-commerce server-side Google Ads tracking solution without the setup hassle?

ProfitMetrics' Conversion Booster for Google Ads, is a plug-and-play tracking tool that offers features including full server-side tracking, POAS (profit) tracking, consent mode compatibility, and enhanced conversion tracking.

It stands out by tracking, on average, 17% more conversions compared to server-side Google Tag Manager tracking. For more detailed information, visit the website .

Big announcement new newsletter

I'm launching a new newsletter .

In this newsletter, I will dive deeper into the news items & share videos and templates.

This means that I will tell you how you can implement news and what the news items mean for you.

You will receive at least 4 newsletters every month with a deep dive. Join here .

PPC Hub open Again

The PPC Hub is open again. You can now get my template for free if you join with the code Adriaan. Visit the PPC Hub for more information.

Google Ads News

BIGGEST NEWS OF JULY FOR SURE??

Google wrote that it likely won't deprecate third-party cookies in Chrome and will instead work with privacy-preserving alternatives.

Google Ads editor 2.7.

Arpan Banerjee discovered that Google has released a new version of the Ads editor edition 2.7. For more information read this article.

*Quick update, 2.7.3 is already out now. Could be just a quick bug fix.

Results Privacy Sandbox API

This week Google released that in early 2024, Google tested the Privacy Sandbox APIs to see how they could support ad performance without using third-party cookies.

The experiment ran from January to March, focusing on display ads in Google Ads and Display & Video 360.

The goal was to evaluate the effectiveness of new privacy-centric tools compared to traditional third-party cookies.

Results:

Advertiser Spend Recovery: Google Display Ads recovered 89%, and Display & Video 360 recovered 86%.

ROI: Conversion per dollar saw a recovery of 97% in Google Display Ads and 95% in Display & Video 360.

Remarketing:

Remarketing campaigns recovered 55% in Google Ads and 49% in Display & Video 360. This lower recovery is due to the current reliance on third-party cookies for precise ad personalization and limited testing of Privacy Sandbox by supply side platforms.

Insights:

Combining Privacy Sandbox technologies (Topics API, Protected Audience API, and Attribution Reporting API) with other privacy-preserving signals can help maintain ad performance. Remarketing efforts benefit from combining various audience strategies.

Looking Forward: Google will continue refining these APIs in collaboration with the UK’s Competition and Markets Authority and encourage wider industry adoption.

The integration of AI advancements and first-party data solutions aims to prepare marketers for a new era of growth in a privacy-conscious landscape.

New design sitelinks

Felix Mayo found this new design of sitelinks in Google Ads!

Peru update

On August 7th, 2024 the Google Ads?Gambling and games policy?Peru country-specifics will be updated. Google will begin to accept ads from operators licensed by the Ministry of Foreign Trade and Tourism (MINCETUR).

Google Ads revenue 2024 Q2

Google Ads revenue is up by 13,8%. YouTube is also growing again with 13% and display is down. Overall, it was a strong performance!

Enhanced Conversion Banner

How important is enhanced conversions? Well, Google is now showing this banner to certain advertisers. With this banner, you can plan a session to implement enhanced conversions.

If you want to implement it with help you could visit this link : https://support.google.com/google-ads/workflow/14282534?initial_parameters=ocid.XXXXXXXX&hl=en

on the xxxxxx you need to fill in your ocid number. Found by Hana Kobzová .

Funny thing:

New image icon

Saquib Syed found out that the old funnel filter has been replaced with a new image icon!

New AI overview

Thomas Eccel found this new AI overview on account level. This is the AI overview that was announced earlier. I have seen it rolling out in more accounts this week!

Stape update

Working with first-party (user_data) data on server-side GTM got easier.

Your Google Analytics 4 data stream sends the customer's first-party data in the variable user_data, but it can be difficult to access when you need to use it in other tools.

Lars Friis therefore made a simple variable template for Google Tag Manager, where you simply choose the value you need.

And then Stape published it in the Community Template Gallery.

Google takes about 2 months to review new templates, so get a direct one here .

New customer high value Beta

Mihai-Adrian Ciurea found the new customer high value feature live in his account!

Verified

Zeeshan Ali found out that you need to be verified to get access to appeals...

Update Q2 Google

Google is heavily investing in AI-driven advertising innovations. In its Q2 earnings call, Google highlighted how AI is enhancing its ad products.

Key Takeaways:

- Over 30 new AI-driven ad features were introduced in Q2, improving workflows and creative asset production.

- Retail AI tools in Merchant Center, such as virtual try-on, have increased high-quality views by 60%.

- Connected TV views on YouTube have risen by 130% in three years, making it the second most-watched platform after Disney.

- Positive trends are seen with AI Overviews in Search, and there are plans to test ads within these Overviews.

Statistics:

- AI-driven profit optimization and Smart Bidding yield a 15% profit increase on average.

- Demand Gen paired with Search or PMax results in 14% more conversions.

- Verizon's YouTube creator ads had a 15% lower CPA and a 38% higher conversion rate.

Article of the week

Above you see how keyword matching works in short. Want to understand it and dive deeper into it? Ginny Marvin wrote an in-depth article on keyword matching for Search Engine Journal . You can find the article here .

Ad spend limit

Nate Louis found out that you can now set a maximum monthly ad spend limit for the month for some accounts.

Excel native connector

Mehdi Oudjida announced that the Excel native connector for Looker Studio is launching soon!

MCC Navigation change

Hana Kobzová found out that in the MCC account for MCN the left navigation has been extended with the following options:

- Issues

- Products

- Shipping and returns

- Business info

Also in the normal version you can now find how many products are found but not listed in Merchant Center.

Change policy new label cars

Emmanuel Flossie found a new policy update regarding vehicle ads condition attributes for Germany.

The value new, can now only be assigned when the vehicle is registered for no less than 8 months on the road or no more than 1000km.

Merchant Center AI image editor

Dario Zannoni discovered a new feature that is coming soon to Google Ads: Merchant Center feed integration in the AI image editor.

Key Features:

Link Merchant Center Feeds with Performance Max: Integrate feeds to achieve business goals more efficiently.

Enhance Product Images: Use AI to enhance images from your feed for Performance Max campaigns.

High-Quality Image Assets: Create quality images directly from Merchant Center feeds.Access and Edit Feed Images: Use images from your product feed, including those from Google Product Studio, in the AI image editor.

Import via Media Picker: Easily import product feed images through the media picker in the AI image editor.

For more details, visit the help page .

Shows phone number

Khushal Bherwani & Barry Schwartz discovered that Google is now showing the phone number for LSA's if you hover over the get phone number.

New Pmax recommendation

Shresth Agarwal discovered that Google Ads added a picture to the Pmax recommendation!

New tool

Cool Mike Rhodes ?? built a new tool called ProfitMax for Leads, The Profit Curve shows how total profit changes as marketing spending changes!

Ad group pause

Starting September 2024, Google will begin to automatically pause low activity ad groups in your account(s). Ad groups are considered low activity if they were created over 13 months ago and have zero impressions over the past 13 months. Found by Zeeshan Ali.

GA4 update

Configuration requirement for automatically collected events: You must now have a configuration command or the Google tag installed on a web page for automatically collected events to be sent.

This update prevents automatically collected events from being sent independently of the tag configuration, which previously caused (not set) attribution values to appear in reports.

Improvements to attribution channel assignments: Google has improved how it processes attribution data to ensure more accurate channel group assignments for key events.

With this change, you will now see fewer events incorrectly attributed to the Direct channel grouping and get more accurate channel grouping assignments.

Week 30 finished

That's all the news from week 30! If you want to read more news check my website.