Google Ads newsletter - week 22

Welcome to the Google Ads newsletter. In this newsletter, you read all the news around Google Ads from week 22.

Partnership ProfitMetrics

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It stands out by tracking, on average, 17% more conversions compared to server-side Google Tag Manager tracking. For more detailed information, visit the website.

New Google Ads template edition

Want to learn more about Google Ads and receive more than 200 tips? Then have a look at my Google Ads template!

This template will be updated every month. You will always have access to these updates.

70K Followers sale

This week I reached the 70k followers mark!

To celebrate this achievement. I will lower the LinkedIn Growth Book from 100 euros to 70 euros until Monday.

For more information go to my LinkedIn Growth Book.

Google Ads news

End dates experiments

Jon-Paul LaFerriere just send me this message! It looks like this means that end dates are becoming required. Also, make sure to change the date if you do not want an end date of Aug 23.

DMA live for search engines

DMA live for my accounts, I now had to choose a search engine. This can impact the dominant position of Google. Because users can choose from other search engines in Europe.

GA4 Update

Google has now officially announced that you can switch between days, weeks, and months in reports.

Different location test

Hana Kobzová found out that Google is testing with different positions and styles for location and opening times!

Different name test menu?

Dawid ?urawski found out that in his Polish account Google names assets > components... Is Google going to change this?

Update Advertiser Verification Program

Arpan Banerjee sent me that Google will begin asking advertisers registered in South Sudan and Kosovo to complete advertiser identity verification as part of the phased rollout.

Google has launched a new?Upgrade to Performance Max?guide

In this guide, you will discover:

- A summary of the?benefits?available in Performance Max-Steps?to assist you managing the upgrade process

-Eligibility?information to help you understand which existing campaigns you are able to upgrade using the Google Ads API

- Recommendations to?compare reporting?between existing campaigns and Performance Max campaigns

- Enhancements?you can make to improve your upgraded campaign

For more information read this item.

Scroll function gone

Google Ads is now showing all the accounts without a scroll function!

Gmail Label

Anthony Higman found out that Gmail is again testing with the sponsored label!

YouTube Event

What is next for YouTube? Find it out on June 18th during a LIVE Q&A with Google product experts. Register here.

Looker studio update

Looker Studio has released a new connector support for filter-only fields.

Skill Shop changes

Google is going to make some changes to the Skill Shop!

Privacy law provisions

Navah Hopkins just posted that for some US states privacy law provisions are coming into effect!

Import Ads conversions

George Evripidou got this mail that Microsoft will start importing Google Ads Conversions!

Incremental Feeds deprecating

Hana Kobzová found out that Incremental feeds are deprecating for new feeds.

Structured Data Files (SDF) v7.1

Google has launched the general availability of the?Structured Data Files (SDF) v7.1?and the open beta of our new?QA format. Both are available to all Display & Video 360 users!

Shopping ideas

Barry Schwartz & Shameem Adhikarath found out that Google is using shopping ideas to boost shopping results! Again this can have some impact on your shopping results.

Update Political Content

In June 2024, Google will update the policy for EU Election Ads under the?Political content policy?to include restrictions in Italy.

Automatically adding products

Georgi Zayakov discovered in the Merchant Center that Google will start automatically adding products that are not found in the feed...

Now this is not a new feature, I have seen this before.

But always keep an eye on this feature. It could add products and maybe you do not want that...

GA4 Report email

It's official. You can now send reports by email instantly.

GBRAID & WBRAID

Niklas Buschner ?? found out that you can now also import GBRAID & WBRAID with Zapier!

New UI MMC

Google is now pushing the new UI also for MMCs. Found by Emmanuel Flossie.

Week 22 finished

That's all the news from week 22! If you want to read more news check my website.