Google Ads newsletter - week 13??

Wish you guys a Happy Easter and welcome to the Google Ads newsletter. In this newsletter, you read all the news around Google Ads from week 13.

Partnership ProfitMetrics

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New Google Ads template edition

Want to learn more about Google Ads and receive more than 175 tips? Then have a look at my Google Ads template!

This template will be updated every month. You will always have access to these updates.

Google Ads

Website button

Arpan Banerjee just discovered that Google is also showing just a website button now for the Ads!

Bing is going mad!

Arpan Banerjee found out that Bing is just advertising for their search results in Google.

Just one ad label

Arpan Banerjee just discovered that some Ads in the area box only have one label for the three ads. Looks more organic that way! For normal Ads, every ad has a label with a sponsored

Pencil

I just discovered that Google has deleted the pencil from the budget setting.

DV360 Shortcuts

Thomas Eccel found out that Google has released new keyboard shortcuts for Display & Video 360.

Design test call extensions

Google is testing a new design for call extensions.

Card test on desktop

Jaco Oosthuizen just tagged me in the message from Khushal Bherwani. In this message, he discovered that Google is now also testing the card ads on a desktop. Before this test was only live on the mobile.

New Diagnostic tool

Dario Zannoni found out that Google has introduced a new tool called "Tag Diagnostics" aimed at helping users identify and fix issues with website tags for accurate measurement in ads accounts.

It offers a "Tag Quality Score" with four levels of severity and provides detailed insights into detected issues.

Accessible through the Google Tag configuration page, it supports Google Ads, GA4, and Google Tag Manager platforms.

However, some users report not yet having access to this tool.

More information can be found on the recently published support page.

Big Google change

Thomas Eccel found out that Demand Gen now needs a minimum budget. This should be the first time that Google does this.

What's App extensions

Fernando Kanarski posted about the new What's App extension. He added a bit more information in his blog post:

- the extension should only show on mobile.

- you can choose an opening message

- it looks like it is also in beta in Brazil

Check his blog for more information.

New status view update Ads

Patrick Gehn found out that if you hover over the status of a product it will now show you the campaign that it is eligible for and which not.

Pmax Suggested logos

Thomas Eccel found out that Pmax now has suggested logos in Beta!

He also found out that the logo is based on your final URL, and that you now also have a 4:1 ratio.

Product Studio

Arpan Banerjee just sent me the update that Product Studio is available in Australia and Canada!

Conversion Funnel Segment

Brent Neale just sent me this screenshot of the new funnel segment. I do not have found any documentation on it. But it should be releasing soon I think.

Consent mode and Conversions with Cart data

Google is holding a very interesting tech breakfast training series! You can attend on Tuesday, April 2, 2024, at 11:00 AM (CET)

Register at this link.

Vehicle Listing Ads (VLA)

VLA's are now live in the UK, DE, and FR open for Beta-listing with NL, IT, and ES following in Q2.

Found by Christopher Bell and announced earlier during the kick-off.If you are selling cars online this is something you should try!

Add pictures to LSA

Matt McGee discovered that Google is now asking to add photos to Local Service Ads!

New WhatsApp conversion

Fernando Kanarski found out that for Whatsapp you now get the conversion started! So no real tracking inside WhatsApp for now.

Top Ads

Ginny Marvin just posted that to better reflect how ads can appear in Google Search today, Google has updated the definition of top ads. They said that top ads might not be shown at the top.

For more information read this article.

2023 Ads Safety Report

Georgi Zayakov just sent me this morning the 2023 Ads Safety Report. Google's 2023 Ads Safety Report highlights a significant increase in enforcement actions, with 12.7 million advertiser accounts blocked or removed, nearly double from the previous year.

For more information visit this link.

Learning phase 7 days again?

Dustin Bowser found the 7 days learning phase again in his campaign. I have not seen the 7 days learning phase a lot the last time. Normally the learning phase duration is around 5 days.

GA4 update

Google has now officially updated the GA4 update page with the new key events data.

Conversion performance report [beta]

Arpan Banerjee discovered the Conversion Performance beta report.

This report?is a pre-made?detailed report?that shows the count of conversions.

Use the report to select conversions shared with a Google Ads account and evaluate their performance. For more information check this article.

Credit action

Natasha Kaurra found this credit action! I know that with Optiscore you also get a score but this is credit!

TV screens

Mike Ryan just posted that TV Screens are getting more impressions for Pmax!

Interesting trend, still a small percentage of impressions but I think it will keep growing. Something to keep an eye on.

Deprecation of structured data files v5.5

Google has announced the deprecation of structured data files v5.5.

Ads test between organic?

Arpan Banerjee found this Google Ad. Is this an Ad between the organic results? Looks like it... or is this a top Ad?

My Ad center Card Ads

Arpan Banerjee found out that the My Ad Center looks different for the new Cards Ads that Google is testing.

Low Ad strength

Mike Ryan & Nate Louis found out that low ad strength is now being tested in the UI as a reason why your campaigns might be limited.

Ginny Marvin reacted that the signals are not new!

So only the interface should be new.

Mike also wrote that Performance Max is getting ad strength soon, found by James Hercher!

Search Ad definition changes

Arpan Banerjee found out that Google is now also reminding us of the top ad changes in Google Ads.

Authorized Buyers Real-time Bidding protocol?will sunset February 15th, 2025

To align more closely with industry practices and embrace OpenRTB as the standard protocol,?Authorized Buyers Real-time Bidding protocol?will sunset February 15th, 2025.

Google has changed the Looker Studio update page!

Besides this design change, Looker Studio release notes are available solely on the Google Cloud release notes platform.

You can now also include the following New Search Ads 360 fields in your reports:

- Label (Keyword)

- Label (Ad)

Test with Ad Label, no name, and without a picture

Anthony Higman found out that Google is testing with the Ad Label, and without the company name and logo.

Week 13 finished

That's all the news from week 13! If you want to read more news check my website