Google Ads newsletter - week 1

I want to wish everybody a happy new year and welcome to the first newsletter of 2024.

In this newsletter, you read all the news around Google Ads from week 1.

Partnership

This newsletter is sponsored by ProfitMetrics the company of Frederik Boysen.

ProfitMetrics enables e-commerce businesses and agencies to optimize maximum profitability with POAS? bidding and get the best possible outcomes with server-side tracking.

For more information check their website where you can book a free trial or demo.

eCommerce Barometer December

The eCommerce Barometer from Profitmetrics is live! A summary:

Revenue and orders are slightly higher than in 2022. However, ad spend is up by +7.4%, making acquisition more expensive in 2023.

On the positive side, gross profit has increased by +8.9%, surpassing the increase in ad spend, resulting in an overall increase in Blended POAS of +1.4% compared to the previous year.

For the full post read this post.

The Google Ads Masterclass closes in 3 days...

Do you want to invest in your PPC skills in 2024? PPC Mastery offers different products to gain deep knowledge in PPC!

They have templates, memberships of a private group, and different courses. I have done all of them!

Want to start next year? In January they also start again with their Google Ads masterclass.

Google Ads news

Advertise with different business names

Yash Mandlesha?? found out that Google now allows advertisers to use a different business name in their assets.

Advertisers can make this change with the help of their trademark registration number.

Note that some people already have seen this before, but I have not. Could be a slow rollout.

New Pmax insights

Patrick Gehn found this new overview that shows you the reasons and explanations for the change in costs or conversion values for Pmax.

New Troubleshooter?

Is this troubleshooter and AI help guide new in Ads? Or have I been using the Help Guide not for a while...?

New location report

Arpan Banerjee found this new location report tab inside the smart campaign setup.

New Consent Overview GTM

Matteo Zambon found this new overview for Cookie Consent in the GTM Bugger. In this overview, you see different colors for Cookie Consent!

Start of Cookie Depcreation

This week Google started with phasing out 1% of the cookies! Near Q3 Google will phase out all the cookies.

Protect your performance with tools like Server Side tagging, enhanced conversions, and Consent mode V2.

Policy Update Delaware

In January 2024 Google will begin to accept and run ads for sports betting from state-approved entities in Delaware.

New YouTube call to action

Thomas Eccel found this new call to action Ad button on Youtube!

Week 1 finished

That's all the news from week 1. If you want to read more news check my website and enjoy your new year.